Getting drunk at the iPhone demo
It is no exaggeration to say that the excerpt of Fred Vogelstein's upcoming book, "Dogfight: How Apple and Google Went to War and Started a Revolution," published in Friday's New York Times, is more interesting and engaging than the entirety of Walter Isaacson's biography of Steve Jobs.
By focusing on the technical struggle to create the iPhone, culminating in Jobs' masterful product demo at Macworld in January 2007, Vogelstein delivers insights into both Jobs' paranoia and his leadership skills that Isaacson told us about endlessly, but never really showed. Reading the excerpt, I was amazed all over again that something like the iPhone even exists. And for that, due credit must be given to Mr. Insanely Great.
But my favorite anecdote comes at the very end, as Vogelstein describes the frantically anxious state of mind of the iPhone engineers who were terrified that something would go wrong with the Macworld demo.