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Finally, there is a yogurt just for men

Men, if you have ever endured the humiliation of buying Activia or other brands of womanly food products at the grocery store, take heart: there are now food products made just for you.

As the Wall Street Journal reports, more and more men are doing a larger share of the grocery shopping and meal preparation, so companies are trying to make the experience less emasculating by creating products specifically for masculine tastes.

What does that mean? Great question!

Men do not like straws:

Lots of products on food shelves are big no-nos to men, says Lu Ann Williams, head of research for Netherlands-based Innova Market Insights. Others help men feel more, well, manly. "A beer or soda in a long-necked, brown bottle makes a man feel like a man. Drinking out of a straw does not --puckered lips and sunken cheeks are not a good guy look."

Men do like power animals:

Which helps explain Powerful Yogurt, a Greek yogurt launched in March featuring a bull's head symbol on red-and-black packaging and an image of stomach muscles next to the slogan "Find Your Inner Abs."

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