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Facebook’s impossible dream

I received an email from a Facebook public relations person just a little before midnight Wednesday, or about 10 hours after I posted my rant about Facebook mobile advertisements and giant-breasted zombie-stalkers. The spokesperson sought an opportunity to chat about the work Facebook was doing "to improve the controls people have over the ads they see on mobile."

So we chatted. The big news: Facebook promises that within just a couple of weeks mobile users will get new controls that will allow us to block specific advertisers. These controls will be similar to those that currently exist for the desktop Facebook experience. Individual Facebook users can decide for themselves how excited they are by this pledge. As I wrote on Wednesday, Facebook's track record on the desktop advertising experience leaves something to be desired. (To be fair, Facebook's spokeperson acknowledged that the company's ad-delivery algorithms are not "perfect.")

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