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Dog owners are now pet parents

The Summer of 2013 officially began the Friday before last, but already it has a good shot at achieving a dubious distinction in the annals of parental indulgence. This could be the summer that ice cream trucks for dogs go mainstream.

Ever since the K99 ice cream truck set up shop in the parks of London during the summer of 2010–to the tune of the Scooby Doo theme song, no less–the trend of cruising trucks full of specially-made canine ice cream treats and cookies has been spreading and appears to be hitting its jaunty stride. Last summer, they started dropping by dog parks in more and more American cities, confident in the knowledge that all it takes is one person ponying up $3 for a doggie cone and in no time, every other dog owner in the vicinity will feel compelled to do the same for their own little precious. And now, according to a story on NBC’s website this weekend, some of the more successful dog food trucks are talking about franchising their brands.

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