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Andrew Sullivan to leave the Daily Beast, taking The Dish with him

Andrew Sullivan, the preeminent blogger whose platform, the Daily Dish, has been hosted by Time, the Atlantic and, currently, the Daily Beast, is making his boldest move ever: taking the site solo, hoping that readers will pay for content directly. The former New Republic editor and Salon columnist announced today that he, along with the Dish's executive editors, Patrick Appel and Chris Bodenner, has signed an agreement forming Dish Publishing LLC, an independent publishing company that will continue to run the Dish without the use of advertising revenue or venture capital.

The move is a gamble that he hopes will one day become the norm within the journalism industry. Recalling the old advertising adage, "If you're not paying for the product, you are the product being sold," he wrote in the announcement, "we felt more and more that getting readers to pay a small amount for content was the only truly solid future for online journalism."

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