Andrew Sullivan goes indie
Extra! Extra! The Daily Dish is going independent. Andrew Sullivan, blogger extraordinaire, declared today that his venerable, high-profile, prolific blogging operation will no longer depend on the largess of corporate owners like Time, the Atlantic or the Daily Beast to operate. He's going indie, and depending on readers to pay up.
The announcement sent shock waves through Twitter. It's a risky, bold move. Very few people have figured out how to get readers to pay for content on the Web. Sullivan's model is innovative: He plans to eschew advertising altogether. Instead, we get what he has dubbed "freemium-based metering."
Our particular version will be a meter that will be counted every time you hit a "Read on" button to expand or contract a lengthy post. You'll have a limited number of free read-ons a month, before we hit you up for $19.99. Everything else on the Dish will remain free. No link from another blog to us will ever be counted for the meter - so no blogger or writer need ever worry that a link to us will push their readers into a paywall. It won't. Ever. There is no paywall. Just a freemium-based meter. We've tried to maximize what's freely available, while monetizing those parts of the Dish where true Dishheads reside. The only tough love we're offering is the answer to the View From Your Window Contest. You'll have to become a member to find where the place is. Ha!