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Amazon buys Goodreads: We’re all just data now

On Thursday, Otis Chandler, the CEO of Goodreads, cheerily posted, “Today I'm really happy to announce a new milestone for Goodreads. We arejoining the Amazon family. We truly could not think of a more perfect partner for Goodreads as we both share a love of books and an appreciation for the authors who write them.”

Many of the 16 million Goodreads users probably thought of different analogies than “joining the family.” How about “being swallowed by an anaconda after being squeezed to death”? Or my initial response on Twitter: “`Joins’ Ha. Ha. Good one. Like Poland `joined’ The Third Reich.”

On the Goodreads Facebook page, sentiment about the acquisition is running 10-to-one against it. Many members felt proprietary about the site and posted with surprising venom that they felt betrayed and were going to delete their accounts. A typical response: “You screwed us over. Take your money and run. You know the site you worked so hard on" will be corrupted by Amazon.”  More measured voices implored Goodreads “please don't compromise the integrity of the best online community of book lovers.”

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