The 5 biggest PR disasters of the past year
The Paula Deen scandal has been grabbing headlines for two straight weeks -- first because of revelations that America's Southern sweetheart had used the n-word and done other racially insensitive things -- but then because it took Deen days to do what she should have done immediately: apologize. Deen's may be the worst in a while, but here are 5 other major PR disasters from the past year:
1. KitchenAid's Twitter incident
KitchenAid insulted Obama's dead grandmother during the presidential debates in October, tweeting "Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’ #nbcpolitics." To its credit, the company stemmed the bleeding by deleting the tweet and immediately issuing an apology on Twitter and later to news outlets.
2. Lance Armstrong's interview with Oprah
After several missed opportunities to admit that he took performance enhancing drugs, a USADA investigation charged 7-time Tour de France winner Lance Armstrong with doping. Only then did Armstrong tried to come clean in a tell-all interview with Oprah -- but by then it was too little, too late.