4 of the Biggest Quacks Plaguing America with False Claims About Science
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It may be easy to draw a caricature of a "quack” as a cross between the ShamWow pitchman and an alchemist, but they’re really not so easy to spot. Modern-day quacks often cherry-pick science and use what suits them as semantic backdrop to fool unsuspecting consumers. Quacks may dazzle people with fanciful research studies or scare them with intimidating warnings before trying to peddle products that make unreasonable promises. And those who use these alternative, unproven products may forego treatments that would be more likely to help them.
In short, quackery is dangerous. It promotes fear, devalues legitimate science and can destroy lives. Here are the four biggest quacks giving dubious health advice in the media and some samples of their detrimental advice.
1. Dr. (of Osteopathy) Joseph Mercola. Mercola is not a strict medical doctor, but an osteopath who practiced in suburban Chicago (according to Chicago magazine, he gave up his practice in 2006 to focus on Internet marketing). Mercola has also written several books on health that have become bestsellers.
Mercola operates one of the Internet's largest and most trafficked health and consumer information sites. With an estimated 15.5 million unique monthly visitors, Merola.com dwarfs even ConsumerReports.org and HealthCentral.com. The site vigorously promotes and sells dietary supplements, many of which bear Dr. Mercola’s name.
A typical article on Mercola’s site touts the wonders of yet another miracle cure or supplement. Some recent articles include "13 Amazing Health Benefits of Himalayan Crystal Salt" and "Your Flu Shot Contains a Dangerous Neurotoxin." His site has also touted Vitamin D as "The Silver Bullet for Cancer."
Many of Mercola’s musings clash — sometimes bitterly — with conventional medical wisdom. Mercola advises against immunization, water fluoridation, mammography, and the routine administration of vitamin K shots for newborns.
The medical community says Mercola is dangerous, and that he steers patients away from proven medical treatments in favor of unproven therapies and supplements.
“The information he’s putting out to the public is extremely misleading and potentially very dangerous,” says Dr. Stephen Barrett, who runs the medical watchdog site Quackwatch.org. “He exaggerates the risks and potential dangers of legitimate science-based medical care, and he promotes a lot of unsubstantiated ideas and sells [certain] products with claims that are misleading.”
Mercola has been the subject of a number of Food and Drug Administration warning letters about his activities, including marketing products as providing “exceptional countermeasures” against cancer, heart disease, diabetes, and a host of other illnesses. He also has marketed coconut oil to treat heart disease, Crohn’s disease, and Irritable Bowel Syndrome. Mercola.com also sold an infrared camera to be used as a cancer screening tool.
Some of Dr. Mercola’s wildest claims include:
HIV may not be the cause of AIDS. Mercola believes that the manifestations of AIDS (including opportunistic infections and death) could result from "psychological stress" brought on by the belief that HIV is harmful. Mercola.com has also featured positive presentations of the claims of AIDS truthers who deny the existence of AIDS or the role HIV has in the disease.
Mercola has said that microwave ovens emit dangerous radiation and that microwaving food alters its chemistry.
Commercial sunscreens increase the likelihood of skin cancer, instead of protecting from it. Of course, he sells his own natural sunscreens on his website.
2. The "Health Ranger,” Mike Adams. Adams runs a website called Natural News that is dedicated to supporting alternative medicine techniques and various conspiracy theories about chemtrails, the link between vaccinations and autism, and the dangers of fluoridated drinking water. Dr. Mercola is a frequent guest blogger on his site.