Battle of the Dems: Blue Dog Spends $1.25 Mil of Own Dough Trying to Defeat Progressive in CA Congressional Primary
San Diego, a military town, has long been considered Republican territory. But this year, thanks to redistricting, the race for Califorina's 52nd congressional district is rated a toss-up by the Cook Political Report, the campaign strategist's bible. In an open primary next week, progressive Lori Saldaña, a former member of the state assembly, faces off against Scott Peters, conservaDem businessman and former member of the San Diego City Council, who is spending wildly on winning the primary.
Saldana, endorsed last month by the Progressive Change Campaign Committee, this morning launched her first video ad against Peters, her targeted opponent. It's short (17 seconds) and simple, featuring a snip from a television news interview in which Peters promises reporters that, if elected, he will vote to cut such "entitlements" as Social Security, Medicare and Medicaid. (Video here.) The tag line reads: "Lori Saldaña will protect Social Security."
The PCCC reports that Saldaña will be making targeted ad buys, to the tune of "tens of thousands of dollars" in the next week. According to OpenSecrets.org, Peters gave his campaign $1.25 million for the primary race alone; he's already spent a total of $1.4 million. (Saldaña, who describes herself as "a member of the 99 percent" has spent $280,000.)
The Democratic primary winner will face off against Republican incumbent Brian Bilbray. But due to the open nature of the primary, voters who declare themselves to be independents can vote for anybody on the slate, regardless of party.