NRA Capitalizes on Trayvon Martin's Death with Hoodie Specialized for Concealed Gun Carry
Responding to the debate surrounding hoodies and guns in the Trayvon Martin case, the National Rifle Association introduced a new product, the “NRA Concealed Carry Hooded Sweatshirt.”
Furthering Geraldo Rivera’s abhorrent statement that hoodies invite violence, the organization’s product embodies the narrative diverting the focus away from race and towards this innocuous piece of clothing.
The NRA's online store describes the product:
We want concealed carry to fit around your lifestyle – not the other way around. That’s why we developed the NRAstore™ exclusive Concealed Carry Hooded Sweatshirt. It’s the only garment of its kind we know of! Made from a pre-shrunk, heavyweight 50% cotton / 50% polyester blend, we’ve taken a standard 9 oz. fleece sweatshirt design and added a full-body polyester lining for added warmth, durability, wind resistance and weight distribution. Inside the sweatshirt you’ll find left and right concealment pockets. The included Velcro®-backed holster and double mag pouch can be repositioned inside the pockets for optimum draw. Ideal for carrying your favorite compact to mid-size pistol, the NRA Concealed Carry Hooded Sweatshirt gives you an extra tactical edge, because its unstructured, casual design appears incapable of concealing a heavy firearm – but it does so with ease! Includes drawstring hood, cotton/spandex ribbed cuffs and waistband, two front pouch pockets and a discreet black zipper. Includes one Velcro® holster and one Velcro® mag pouch. Colors: Black, Navy. Made in USA.
Yet again, the NRA is exploiting a tragedy to advertise their message that carrying a weapon can deter crime, while reinforcing the idea that any hoodie is capable of "concealing a heavy firearm...with ease."