Is Nivea's Disgusting "Re-Civilize Yourself" Ad The Most Racist Ever?

Amid the words "Re-civilize yourself," Nivea's incredibly racist ad for men's facial shave gel shows a well-groomed, well-dressed black man discarding a mask. The mask, obviously alluding to the stereotype of "un-civilized" black men, is a bearded black face complete with a huge afro. It stands in stark contrast to the short-haired, light-skinned male in the ad, who is dressed like he belongs in a J. Crew ad. 

See the stereotype-reinforcing, race-baiting ad here. 

AlterNet / By Kristen Gwynne

Posted at August 17, 2011, 10:36am

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