Palin's Vanity Film Still Tanking All Around the Country
Perhaps a straight-to-DVD release would have been more appropriate for Sarah Palin's vanity doc, The Undefeated. It's already headed to DVD, for one, and for two, the film isn't doing as well as Ms. Palin would have hoped. After an okay opening weekend last month, with a gross of more than $6000 per theater, its income has dropped exponentially. And this week, its third in theatres? It made just over $5000—total. Ouch. The Hill:
But the film actually did substantially worse when it expanded, as ticket sales dropped 62%, and the film went from $6,500/theatre to just $1,762 theatre.
Last weekend, the distributor pared things down and ran the film in only four theatres, which should have raised its per theatre average, even while reducing ticket sales.
Well, overall ticket sales did, indeed, fall, but so did sales/theatre, which were just $1,300 last weekend -- its worst performance since opening.
So does this mean Palin's popularity is overblown? Does she only have a finite amount of fans willing to fork out theater prices to see a glorified, possibly propangandistic version of her? Maybe. Or maybe we all just saw that Palin already, on TLC's "Alaska," for free? Either way... let's just say she's no Michael Moore.