Is Al Sharpton Replacing Cenk Uygur on MSNBC?

MSNBC is reportedly looking to replace Cenk Uygur at the 6 PM slot on MSNBC, and if Al Sharpton's ratings during his guest host stint are any indication, the Reverend might be next. TVNewser:

When the host changes happened earlier this year, the 6pm hour was simply known as “MSNBC Live,” a telling sign that MSNBC was trying out Uygur.

Sharpton has hosted the 6pm show for the last two weeks. This past week, the hour was second, to Fox News, in A25-54 viewers Tuesday, Wednesday and Thursday.

Insiders tell us that Uygur will remain a part of MSNBC in some capacity. His site, The Young Turks, says Uygur has been on vacation and will return Monday.

So don't fret yet, Cenk fans, it looks like he's not ousted, just shuffled. Mediaite has some good analysis about the potential switch:

Despite Uygur’s claim that his competitive rival would be Fox News, his ratings war has always been with CNN. Over the last few months his ratings have been up and down. In March, MSNBC Live trailed The Situation Room in total viewers. In April, the opposite happened. Uygur hit a ratings peak on May 2, the day after bin Laden’s death was announced, with over a million total viewers, but still got less than half of CNN’s numbers in total viewers and the demo. When The Ed Show was in that timeslot last year, it consistently beat CNN in the demo and total viewers. Excepting the post-bin Laden jump, Uygur’s ratings have been short of spectacular, hitting anywhere from 500 to 700K viewers nightly, less than MSNBC’s other primetime programs.

 As for Sharpton, yesterday his spokesperson told the Post, "There have been no formal discussions, but he is having a lot of fun."

AlterNet / By Julianne Escobedo Shepherd

Posted at July 19, 2011, 4:41am

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