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Expose Coal Company Lies -- With Your Underwear

 
 
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Who doesn't love a good cause that you can support by taking off your pants?

That's the genius behind a new partnership betweenPACT, a "stylish underwear brand that blends design and sustainability with support for powerful social and environmental causes," and the Sierra Student Coalition's "Campuses Beyond Coal" campaign.

Designer Yves Behar has created undies that evoke the feeling of coal-polluted sky and students are showing them off (giving new meaning to "flash mob") to raise awareness about coal pollution.

The Sierra Club reports:

Over the past few weeks, students from coal-powered campuses have already used the underwear line in conjunction with organized events such as flash mobs, where students spontaneously strip down to their "Beyond Coal" underwear, and a race to renewables, a cross-campus underwear run to advocate for the use of cleaner fuel sources. Included in these actions, Miami University students staged a pants-less rally to "Expose Coal" in front of their campus coal plant on March 31st, while University of North Texas students held an event in front of their administration office on April 1st.

"These college campuses are burning coal in spite of the fact that they are building tomorrow's leaders, who overwhelmingly look to cleaner technologies to power their future," said Mary Anne Hitt, Director of the Sierra Club's Beyond Coal campaign. "This is another admirable example of student advocates putting upward pressure on those in power to transition to cleaner, renewable sources of energy."

You can check out these inspirational undergarments at wearpact.com (there are two designs). Hats Pants off to the Sierra Club and PACT!

AlterNet / By Tara Lohan

Posted at April 14, 2011, 12:15pm

 
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