Disney Pushing Products to Mothers in Maternity Ward
Talk about getting consumers when they're young, this is outrageous. The New York Times reports:
Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States. A representative visits a new mother and offers a free Disney Cuddly Bodysuit, a variation of the classic Onesie.
In bedside demonstrations, the bilingual representatives extol the product’s bells and whistles — extra soft! durable! better sizing! — and ask mothers to sign up for e-mail alerts from DisneyBaby.com. More than 200,000 bodysuits will be given away by May.
“If ever there was an opportunity for a trusted brand to enter a market and provide a better product and experience, it’s this,” said Robert A. Iger, chief executive of Disney. “I’m extremely excited about it.”
In the ongoing push to market to children, Disney is apparently wasting not a moment of time. Seems absolutely shameless to me and the whole of idea of any company hitting up people in hospitals to sell products should be outlawed.