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Murdoch’s Horribly Irresponsible Tabloid is Doomed

He (and it) won't be around forever.
 
 
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Last week was not a great week for the New York Post. But then again, not many weeks are. Its front page last Thursday wrongly identified two innocent young men as the bombers of the Boston Marathon. (It did so without explicitly referring to them as suspects, just to ensure that they wouldn’t lose a lawsuit or have to apologize.)

Murdoch defended his paper on Twitter, because it is 2013 and stuff is weird:

Hm. Here’s how Col Allan defended his story to Salon: “The image was emailed to law enforcement agencies yesterday afternoon seeking information about these men….” So “distributed by the FBI” might be technically accurate (not that we have any way of knowing) but it is not a great defense. The photos were not distributed to the press or to the public, as the photos of the Tsarnaev brothers would be the same day that Post cover ran. The photo was never intended to be put on the front of a newspaper with copy asserting that the people pictured were responsible. There’s also no way to “withdraw” a physical newspaper printed and distributed all over New York City. I saw copies of the paper at bodegas in Brooklyn well into the evening.

Murdoch (who has become shockingly respectable in his old age) loves his New York Post and he will always defend it.

As long as Rupert Murdoch has owned it, the New York Post has been defined by its shamelessness and total lack of interest in taking responsibility for its worst errors and poor judgment. It is quite hard to get fired — or be forced to resign in disgrace — from the Post, for the crime of getting something disastrously wrong. No heads rolled when the paper reported in 2004, on the front page, that John Kerry had selected Dick Gephardt as his running mate. The paper even still prints the cartoons of Sean Delonas, a hateful,unfunny, repetitive cartoonist who invariably draws all gay people as mincing cross-dressers and who once plagiarized his own joke within two months of making it. In 2003 the Post published an editorial bemoaning a Yankees loss to the Red Sox the morning after the Yankees beat the Red Sox.

Murdoch’s Post cares so little what others think of it that it doesn’t even make editorial changes that would make it more successful — say, by being less racist and terrible in a diverse, liberal city. The Post is so awful that it has allowed the Daily News — a terminally boring rival tabloid published by a slightly less terrible but much less interesting rich person— to survive.

The thing all these incidents have in common is that no one was punished for them. Post editor Col Allan might be an irresponsible drunk pigfucker (we have no way of confirming or denying the charge!) but he is Rupert’s irresonsible drunk pigfucker. As long as the old man is around, Col’s job is safe.

There are reasons to be cheerful, though: The New York Post is assuredly going to die, and it may even do so fairly soon. This summer, News Corp will split into two companies. One will be made up of the money-making bits of News Corp.: TV stuff and the movie studio, basically. The other will be the newspapers and magazines and book publishing. Murdoch will be chairman of the new newspaper company. Its CEO will be Robert Thomson, former editor of the Wall Street Journal and Murdoch’s “closest confidant,” according to The Australian (a Murdoch paper). Murdoch loves the newspapers. No one else does, which is why that company’s CEO will be an editor, not a person with actual company-running experience. Once Murdoch goes, though, none of his children will care to subsidize their father’s bizarre newspaper-publishing habit. And Rupert Mudoch is 82 years old.

And the Post will probably be the first paper to fold or be sold. The New York Post loses millions of dollars a year. Unlike the Wall Street Journal, rich people who control vast amounts of other rich people’s money don’t read it, making it less interesting to advertisers. The paper, after the Murdoch and Allan regime, is worthless. The New York Post is doomed. Right now we’re just seeing how many people it can smear on its way out.

 

Alex Pareene writes about politics for Salon. Email him at apareene@salon.com and follow him on Twitter @pareene
 
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