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The Santa Coke Deal
http://www.alternet.org/story/2478/

Santa is all about a Coke deal. No joke. Fat and jolly Santa with the red suit and cap, thick black belt and sooty boots, rosy cheeks, luminous eyes and brighter-than-white teeth is the genius of an advertising campaign by Coca-Cola back in the 1930's. Now, dear reader, before you go off in a huff and censor this article from Santa-believers, please keep in mind: it ain't no secret that the most revered Claus is corporate sponsored. Coca-Cola remains open and proud of their role in popularizing Santa.
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