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The Commercialization of Children's Public Television
http://www.alternet.org/story/195/

The widespread use of company slogans on PBS inevitably crosses into commercial territory. Sesame Street's traditional announcment that an episode had been brought to you by, say, "the letter Z and the number 2" has been co-opted for profit. Today after the show, you're more likely to hear an announcement that "Pfizer brings parents the letter Z -- as in Zithromax."
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