Rise of the Aristo-Brats

By Vanessa Richmond, The Tyee. Posted June 17, 2008.

So You Think You Can Dance, the underdog but odds-on-favourite in the race to be America's Next Top Reality Show, gets going for real tonight. If you've been watching for the last few weeks, you've seen hundreds of ugly ducklings and a few swans audition, all with stardust in their eyes.

Nigel Lythgoe, a co-producer and judge, told them last week, in fact, that if they didn't want to be stars, they should get off the stage. They all stayed put. Because that's what it and other star-making TV shows are about -- achieving the American Dream through the most meritocratic contest around.

But though I have been glued to the box since its first season, I have seen no previous winners of the show anywhere after. And this is true of the other shows; I have only seen anything of three winners of American Idol -- ones who have actually gone on to have songs on the charts. And only Adrianne Curry, the first season winner of America's Next Top Model, has had even moderate career success (if Playboy counts as such).

Interesting, then, that despite a few dips in Idol's ratings last season, these are among the most popular shows on TV, when some, like Radar Magazine, have just declared the meritocracy officially dead.

They shall inherit the glory

Forget talent and hard work as the route to fame and power. In "Attack of the Aristo-Brats!," Radar welcomes readers to the new age of nepotism saying, "children of the rich and famous are taking over the world," and "an aristocratic chill is gripping the nation as never before."

Cruz Beckham's impromptu breakdance at a Spice Girls' concert at Madison Garden got more screams from the 15,000 audience members and more media chatter about future career success than the winners of So You Think You Can Dance enjoy. Miley Cyrus is already a more famous singer (and whatever else she is), at 15, than any of the Idol winners can hope to be. And as far as modeling goes, Riley Keough (Elvis' granddaughter), Frances Cobain Bean, and Keith Richards' daughters Theodora and Alexandra, among others, are appearing in shows and glossy ads for designers like Dior. "Indeed, with each new fashion season, another genetically advantaged aristo-brat elbows some anonymous Lithuanian bombshell out of the way."

Given the obsession with corporate branding, the phenomenon of second-generation celebrity should come as no surprise, Radar argues. "Increasingly, children are just brand extensions in person form -- human sequels, easier to green-light than untested projects." When Maddox Jolie-Pitt decides to make his first film, studios will likely outbid each other for it (very similar to what local film students experience, I hear) because regardless of whether it's good or terrible, audience members will pay to find out. His is a household name and story, and many want to find out the next chapter in the tale.

Look no further than the current A-list crop in Hollywood to see where last name gets you. Some are talented, some not, but all start on the top floor: there's Gwynneth Paltrow, Angelina Jolie, Jennifer Anniston, Kate Hudson, Tory Spelling, Nicole Ritchie, Paris Hilton and Kim Kardashian to name a few of the royal daughters.

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Tyee contributing editor Vanessa Richmond writes the Schlock and Awe column about popular culture and the media.

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