The Power of People's Media

By Jim Hightower, AlterNet. Posted June 16, 2004.

While Big Media are "simply in the business of selling products, the people's media reach more people than FOX does.

Democratic reformer Henry Adams, who decried the decline in democracy as the robber barons rose to power in the nineteenth century, did not mince words about the failure of the news media of his day: "The press is the hired agent of a monied system," he wrote, "and set up for no other purpose than to tell lies where the interests are involved."

Imagine the verbal scorching Henry would give to today's media barons, who are not merely hired agents of monied interests‹they have become the interests, fully corporatized, conglomerated and well-practiced in the art of journalistic lying to perpetuate the power and profits of the elites.

A handful of self-serving corporate fiefdoms now controls practically all of America's mass-market sources of news and information. GE now owns NBC, Disney owns ABC, Viacom owns CBS, News Corp. owns Fox, and Time Warner owns CNN; these five have a lock on TV news. Of the 1,500 daily newspapers, only 281 are independently owned -- three companies control 25 percent of the daily news circulated in the entire world.

These aloof giants openly assert that meeting their own profit needs is the media's reason for existence -- as opposed to meeting the larger public's need for a vigorous, democratic discourse. Lowry Mays, honcho of Clear Channel Inc. (which owns more than 1,200 radio stations -- a third of all the stations in America), opines that: "We're not in the business of providing news and information We're simply in the business of selling our customers' products."

This single-minded mercenary focus combines with general corporate arrogance to bloat the egos of media chieftains, leading them to think that they really are the infallible gods of our daily newsfeed, with no need to be accountable to the public: "We paid $3 billion for these television stations," said an executive with a Fox affiliate in Tampa; "We decide what the news is. The news is what we tell you it is."

Crude, corporate censorship of our news by these boardroom types is less common than the subtle, internal self-censorship done by general managers, top editors, and some reporters who avoid topics and dilute stories that the corporate hierarchy might find offensive or simply not comprehend. A 2000 survey by the Pew Research Center for the People and the Press found that a third of local reporters admit softening a news story on behalf of the interests of their media organizations. A fourth say they have been told by superiors to ignore a story because it was dull, but the reporters suspected that the real motivation was that the story could harm the media company's financial interests. And that's only the reporters who confess!

If you detect a corporate bias in your news, don't feel lonely. Two-thirds of Americans told pollsters last September that they believe special interests or a self-serving corporate-political agenda infect news coverage. We can all wring our hands and wail about this corporate, monopolistic grasp on our news sources, but here's a better idea: Let's do something about it.

A grassroots flowering

The Austin Motel is a refurbished, New Deal-era business on South Congress Avenue near my home. It has an old brightly-lit marquee out front that proudly boasts the credo of the current owners: "No additives, No preservatives, Corporate-free since 1938."

Wouldn't that make a fine slogan for a new democratic media for America?

Oh, you say, Hightower, don't toy with us. It would take billions and billions of dollars to build a broad-based media network outside the established TV, radio, and newspaper conglomerates, so that's just a pipe dream. Well, yes, it would take those impossible billions if we set out merely to duplicate the media Goliaths. But what if we wanted to develop a David ? a sprightly, nimble network of media outlets that are not capital-intensive and not burdened with either multimillion-dollar salaries or voracious conglomerate bureaucracies?

I have good news for you: This is already happening! Thousands of hardy, grassroots people have been working steadily and creatively over the years in every area of media, and the result of their combined efforts is that a new media force is now flowering coast to coast -- a force of hundreds of media outlets that is unabashedly progressive, fiercely independent, diverse, dispersed, and democratic. Some of these outlets are nationally known, others only locally known; some are brand new, others have been plugging away for decades. But the significant thing is that, collectively, they are a force to be reckoned with, celebrated, strategically deployed and deliberately expanded.

Jim Hightower is the best-selling author of "Let's Stop Beating Around the Bush," from Viking Press. This article originally appeared in the May issue of the Hightower Lowdown newsletter. For more information, visit www.hightowerlowdown.org.

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