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Glenn Beck Unveils His Next Nutty Idea to His Followers at His Summer Gathering: I'm the Man in the Moon

The right-wing showman launches American Dream Labs with a lunar spectacle in Salt Lake, says he wants to be the next Walt Disney.

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"Don't ever use the words 'conservative' or 'Republican' to describe yourself," Smith instructed. "Always say you're a Frederick Douglass Republican." This, in a nutshell, is Smith's trademarked Frederick Douglass Republican Methodology. "Frederick Douglass is the key to defeating the race card," said Smith. "It's bullet proof. With the Frederic Douglass Methodology, any one of you can walk into a black barbershop or beauty shop and win the conversation. When they ask you if you are a Republican, say, No, 'I'm a Frederick DouglassRepublican. It's a powerful offensive technique guaranteed to gain control of the narrative." When Smith finished, he had the Tea Party Express room in the palm of his hand. (His talks before white audiences don't always go so smoothly. At last year's CPAC, a white supremacist  caused a scene by proposing to Smith that Republicans call themselves "Booker T. Washington Republicans," an allusion to support for segregation.)

Smith wasn't the only speaker with a plan for getting minorities on the Liberty boat. A few doors down the Grand America's chandeliered hall, the thriller writer Brad Thor announced plans to fund a billboard campaign in black neighborhoods across the country. "There are good people in those communities who are not getting the opportunities they need," Thor explained. "So I'm going to buy huge billboards that read, 'There's a limit to what the Democratic Party can do for you, and you've been seeing it for generations.'"

Thor had come to Salt Lake planning to discuss the craft of writing and his latest book. But Beck asked him to talk politics instead, resulting in the spectacle of a visibly uncomfortable Thor making dated comments about "the Maoist Anita Dunn" and "the Communist Van Jones." Sensing that his talk was in shambles, he rerouted and pulled out a sheet of one-liners in the structure of Jeff Foxworthy's "You might be a Redneck..." routine.

After the last of these -- "You may be a progressive if... You think capitalism oppresses people and socialism sets them free" -- Thor again grew serious and expounded on the difference between socialism and communism for his audience, a good chunk of which was taking notes. Socialism, Thor said, was "when someone chooses to live under a system of social equality and dictatorship." Communism, on the other hand, was "what comes after you've lived under a dictator so long, you evolve to the point where you're no longer hardwired to be selfish, as God willed."

A peppy Blaze employee rose to urge everyone follow Thor to the exhibit hall where he would sign copies of his new thriller, Hidden Order. An hour later, the line for his signature was as long as ever.

The most popular attraction at "Man in the Moon" was the  Independence Through History Museum set up over two rooms in the Grand America. Tickets ranged from $15 group tours, to $1,000 tours led by Beck and  pseudohistorian David Barton. Aiming to show "the light and dark side" of American history, the exhibit featured letters written by John Adams and interned Japanese citizens during World War Two. It contained Napoleon's pocket bible and Charles Manson's shotgun. When the scheduled tours sold out, more times were added, which also sold out. At the "Unplugged" event, Beck spoke of plans to take the museum on the road as a tie-in for the "Man in the Moon" tour. The $20 million cost of the venture only seemed to steel his determination to raise the money. Doing so would require resolve in the face of what he imagines to be a progressive movement where money is never a problem. "We're fighting things like the Tides Foundation with billions of dollars," Beck said. "The money [for the museum tour] is already starting to come in."

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