A Feast of Bullshit and Spectacle: The Great American Media Mind Warp

By Joe Bageant, AlterNet. Posted August 9, 2007.

On televisions you see police cars surround the car of a "terror suspect." ... When you learn he is a neurosurgeon whose wife and baby were in the car with him, you might think he probably just pulled over when the police seemed to want him to, but only if you were still capable of using your own brain. After all, his name is Mohammed and his wife wears a headscarf. ... So maybe you'll just ignore what your brain was trying to say, which is that neurosurgeons have a lot invested in their careers. ... But the media are so hard to ignore. Even when you make a point of ignoring them, they are always there, flickering around the edges, burning impressions you can't quite get rid of. ... But it was all so tidy and comfortable in that TV/mainstream news site world. Meanwhile, though no evidence of guilt has been offered, the discussion zooms ahead. Why can't everyone else see it?

Needless to say, the Middle Eastern doctors accused of terrorism in Scotland may be guilty as hell. Mohammed Asha may be another one of your standard terror wogs who, as we all know by now, relish the idea of prison or perhaps blowing up his wife and baby up for Allah.

But having been in the media business one way or another for almost 40 years, and having watched it increasingly take on a life of its own, I know that nothing of significance in the news is what it appears to be. This is not the result of some media conspiracy, mind you, but rather that the people working in the media have internalized the process so thoroughly they do not even know they are conditioned creatures in a larger corporate/state machine. Put simply, Katie Couric and the dumbshits grinding out your local paper actually believe they are in the news business. In today's system, everybody is a patsy for the new corporate global order of things -- the well-coiffed talking head, the brain dead audience, even the terrorists themselves. All play out their parts in our holographic image and information process.

All Americans, regardless of caste, live in a culture woven of self-referential illusions. Like a holographic simulation, each part refers exclusively back to the whole, and the whole refers exclusively back to the parts. All else is excluded by this simulated reality. Consequently, social realism in this country is a television commercial for America, a simulated republic of eagles and big box stores, a good place to live so long as we never stray outside the hologram. The corporate simulacrum of life has penetrated us so deeply it now dominates the mind's interior landscape with its celebrities and commercial images. Within the hologram sparkles the culture-generating industry, spinning out our unreality like cotton candy.

The American media hologram forms our subconscious opinions immediately and without our rational participation. Particularly when it comes to generating terrorist outlaws. For example, despite what we were told and most of us believe, Timothy McVeigh was a patriot and was a more literate and intelligent person than most Americans; in truth, he more resembled Tom Paine than a terrorist. Chew on that one for a while ... or read Gore Vidal's Perpetual War for Perpetual Peace. Again, nothing significant is as presented by the American media. Watch television in countries with supposedly primitive media, and after a while you will be shocked at the technologically mediated and shape-shifted image of the world presented to Americans -- how the hologram makes incongruous parts suddenly fit together and make sense in its own parallel universe.

For instance, a while back I saw a video clip of an ethanol-fueled automobile driving past waves of grain with the Rockies in the background and a rippling American flag ghosted into the sky. These four elements of the clip, food grain fields, the automotive industry, the natural beauty of the Rockies and the national emblem have not much to do with each in the natural world, but they have everything to do with one another in the context of corporate empire. Together, they indicate the national ethos. We accept such an image as naturally as the baby accepts the tit, and the idea of burning the earth's food to create gasses that will turn the snowcapped mountains into desertified mountains is greeted happily as something newer and better than the old system of destroying the atmosphere and environment. Mentally we can identify separate elements, isolate things into categories. But the hologram nevertheless remains seamless in its interconnection of all things that benefit the corporate state generating it. Parsed, divided and isolated, any part contains the entire logic (or governing illogic) of the whole -- consuming.

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Joe Bageant is author of the book Deer Hunting With Jesus: Dispatches from America's Class War (Random House Crown), about working class America. A complete archive of his online work, along with the thoughts of many working Americans on the subject of class may be found on his website.

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