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How Big Pharma Learned To Seduce You

By Alicia Rebensdorf, AlterNet. Posted June 19, 2007.


As recent legislation shows, drug companies and their direct-to-consumer marketing campaigns need diligent monitoring -- especially when it looks like they need it the least.
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See more stories tagged with: marketing, advertising, drug companies, big pharma, direct-to-consumer

Alicia Rebensdorf is a freelance writer and author of the recently published, Chick Flick Road Kill: A Behind the Scenes Odyssey into Movie-Made America.

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