Is Olbermann on Thin Ice?

By Jeff Cohen . Posted October 4, 2006.

I fear for Keith Olbermann.

Like so many others who hunger for some journalistic independence on TV news, I often marvel at Olbermann's dogged reporting and unique commentary. In a cable news environment of conformity and conservatism, the MSNBC host takes on the Bush administration for "demonizing dissent," for abusing our Constitutional traditions, for "taking cynical advantage of the unanimity and love [following 9/11] and transmuting it into fraudulent war and needless death."

Only Olbermann talks about Team Bush's "monstrously transforming [9/11 unity] into fear and suspicion, and turning that fear into the campaign slogan of three elections." He was virtually alone on TV news in seriously reporting on 2004 election irregularities in Ohio, and in exploring the pre-Iraq war Downing Street Memos indicating White House deception. In recent months, his prime targets seem to have evolved from softer ones like Bill O'Reilly to bigger game: Bush and his minions. It's worth noting that strong criticism of an extremist presidency hardly makes Olbermann a leftist. I remember him as the whimsical sports guy on ESPN.

I remember his first go-round on MSNBC in 1998 when he could have sued his bosses for repetitive stress disorder for having to host scores of Lewinsky episodes on the road to Clinton's impeachment -- an impeachment that may well have been impossible if not for the complicity of TV news.

It's obvious his bosses at MSNBC/NBC/GE never envisioned the increasingly bold Olbermann of recent months. It's likely that Olbermann himself could not have foreseen his current role as the lone voice of those who feel assaulted by a cable news business dominated by the O'Reillys and Hannitys.

So why do I fear for Olbermann? Because I know his bosses. In the runup to the Iraq war, I too worked for MSNBC -- as an on-air pundit and a senior producer on the prime-time Donahue show.

As I detail in my new book Cable News Confidential: My Misadventures in Corporate Media, the suits at MSNBC/NBC muzzled us and ultimately terminated us. They feared independent journalism and serious dissent. They smeared Bush critics, with MSNBC's editor-in-chief actually going on air -- without evidence -- to accuse Iraq WMD skeptic Scott Ritter of being a paid agent of Saddam Hussein.

Olbermann has been gaining in audience ratings. That provides him some security. But perhaps not enough.

When Donahue was terminated three weeks before the Iraq invasion, it was MSNBC's most watched program. Canceling your top-rated show doesn't happen often, but it happened to Donahue. Who knows what will happen to Olbermann?

With Donahue, management cared less about building up audience than tamping down dissent. While independent outlets and blogs were soaring in audience by questioning the rush to war, our bosses imposed straightjackets on us that prevented similar growth.

Jeff Cohen is the founder of the media watch group FAIR, and author of Cable News Confidential: My Misadventures in Corporate Media.

Liked this story? Get top stories in your inbox each week from Media and Technology! Sign up now »