Blogging While Black

By Christopher Rabb, Afro-Netizen. Posted February 18, 2005.

BLOGS (N. PL.) (FROM "WEB LOGS"): online journals housed on a web site whose content ranges from accounts of the authors' personal lives to celebrity gossip to electoral politics.

In 2004, "blogging" was on the lips of millions of Americans, despite the fact most people didn't know what the term meant beyond the idea that it somehow influenced the evolving landscape of American politics.

The most notable example of this blog-centric neo-populism was in the successful fund-raising efforts of former presidential candidate Howard Dean. Under the tutelage of his rogue campaign manager, technophile Joe Trippi, Dean embraced blogging and its power to reach voters in new and effective ways that transformed his candidacy from insurgent to front-runner. In the process, this dark horse candidate raised over $45 million from over 600,000 Americans. The average contribution was $70 from grassroots benefactors, many of whom had never given to a political campaign before, still more who had never or rarely voted in the past. Importantly, the Dean campaign proved once and for all that a candidate could not only talk to potential voters, his candidacy could become that much more viable by actually listening to them. In so doing, the Dean campaign created a new paradigm. No high-priced tuxedo dinners or celebrity galas necessary.

Last summer I was fortunate to be one of the 37 bloggers "credentialed" at the 2004 Democratic National Convention. An added distinction to this history-making role was that I was the only official blogger whose readership was predominantly black.

Before the advent of blogging, my online entrepreneurial venture, Afro-Netizen, was purely e-mail-based. Since 1999, I had been e-mailing my content – primarily aggregated news from various sources – to thousands of largely educated Black urbanites nationwide and abroad. My motivation for this pursuit stemmed largely from my beliefs about the Civil Rights Movement and the success of its grassroots communication tools.

In this post-civil rights era, it seems we have embraced the consumerist fiction of simple charismatic leadership, without understanding the reality of the grassroots organizing that gave the Civil Rights Movement its direction, power and effectiveness. Many of us forget that it was a movement that was executed through organized struggle. And behind the marches was the power of technology that allowed freedom fighters young and old to spread the word.

Before there were cell phones, personal digital assistants, laptops and the internet, there was the mimeograph machine – the manual and primitive predecessor of today's copy machines. Information about boycotts, marches, and other forms of protest was spread through printed leaflets, which papered Black communities throughout the South. The grassroots communication tool of today's digital age is the weblog our generation's mimeograph; our talking drum. Despite our disproportionately high voting power, consumer power and impact on American culture and entertainment, black folk are virtually missing in action in the blogosphere. The need to communicate with likeminded black netizens, for me, was essential. This web avocation remained in guerilla mode until I blogged at the Democratic convention, and forever shed Afro-Netizen's self-imposed stealth status.

Little did I know that the contagious nature of content shared on blogs would catapult Afro-Netizen (and many other weblogs of different creeds and constituencies) into the public eye literally overnight.

Christopher Rabb is a blogger, freelance writer, web entrepreneur and activist. He is the founder of Afro-Netizen, one of the largest black-oriented weblogs on the internet, and has also founded the Progressive Civic Fund.

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