The Right-Wing Express

Consider that the conservative political movement, which now has a hammerlock on every aspect of federal government, has a media message machine fed by more than 80 large non-profit organizations – let's call them the Big 80 – funded by a gaggle of right-wing family foundations and wealthy individuals to the tune of $400 million a year.

And the Big 80 groups are just the "non-partisan" 501(c)(3) groups. These do not include groups like the NRA, the anti-gay and anti-abortion groups, nor do they include the political action committees (PACs) or the "527" groups (so named for the section of the tax code they fall under), like the Swift Boat Veterans for Truth, which so effectively slammed John Kerry's campaign in 2004.

To get their message out, the conservatives have a powerful media empire, which churns out and amplifies the message of the day - or the week - through a wide network of outlets and individuals, including Fox News, talk radio, Rush Limbaugh, Oliver North, Ann Coulter, as well as religious broadcasters like Pat Robertson and his 700 Club. On the web, it starts with TownHall.com

Fueling the conservative message machine with a steady flow of cash is a large group of wealthy individuals, including many who serve on the boards of the Big 80.

Rob Stein has brilliantly documented all of the above in "The Conservative Message Machine Money Matrix," a PowerPoint presentation he has taken on the road across the country, preaching to progressives about the lessons that can be learned and the challenges that need to be overcome.

In the face of all the conservatives have assembled, Stein is nevertheless still optimistic, in part based on what he saw as promising, unprecedented levels of collaboration among progressives leading up to the 2004 election. But he emphasizes, there is much to do. "We, of course, continue to have far more challenges than answers or enduring capacities," Stein says. "Indeed, everything that happened in 2003-2004 can best be described as a 'stirring,' not a solution. We have miles to go before we have built a strategic, coordinated, disciplined and well-financed community of local, regional and national organizations, which collectively can mobilize a majority progressive constituency."

However, "progressives should not emulate what conservatives have done," says Stein, a former activist and chief of staff under Ron Brown at the Commerce Department in the Clinton administration. "Conservatives have built remarkably successful institutions and strategic alliances in the 20th century that presumably are consistent with their values and, we know, are effective in promoting their beliefs.

"Progressives have different values, this is the 21st century, the conservative infrastructure is in place and will continue to grow, and so we have to do it all differently," Stein adds. "We must build from both the ground up and from the top down. We must be technologically sophisticated and new media, narrowcast-savvy. We must build institutions capable of great flexibility to deal with the rapid pace of change in the world. We need a new generation of leaders able to integrate the local/global complexity of the world to manage our institutions in 2010, 2020 and beyond."