Fox News Editor Forced Journalists to Use "Government Option" Instead of "Public Option" in Health Care Debate

At the height of the health care reform debate last fall, Bill Sammon, Fox News' controversial Washington managing editor, sent a memo directing his network's journalists not to use the phrase "public option."

Instead, Sammon wrote, Fox's reporters should use "government option" and similar phrases -- wording that a top Republican pollster had recommended in order to turn public opinion against the Democrats' reform efforts.

Journalists on the network's flagship news program, Special Report with Bret Baier, appear to have followed Sammon's directive in reporting on health care reform that evening.

Sources familiar with the situation in Fox's Washington bureau have told Media Matters that Sammon uses his position as managing editor to "slant" Fox's supposedly neutral news coverage to the right. Sammon's "government option" email is the clearest evidence yet that Sammon is aggressively pushing Fox's reporting to the right -- in this case by issuing written orders to his staff. 

As far back as March 2009, Fox personalities had sporadically referred to the "government option."

Two months prior to Sammon's 2009 memo, Republican pollster Frank Luntz appeared on Sean Hannity's August 18 Fox News program. Luntz scolded Hannity for referring to the "public option" and encouraged Hannity to use "government option" instead.

Luntz argued that "if you call it a 'public option,' the American people are split," but that "if you call it the 'government option,' the public is overwhelmingly against it." Luntz explained that the program would be "sponsored by the government" and falsely claimed that it would also be "paid for by the government."

"You know what," Hannity replied, "it's a great point, and from now on, I'm going to call it the government option."

On October 26, 2009, Senate Majority Leader Harry Reid announced the inclusion of a public insurance option that states could opt out of in the Senate's health care bill.

That night, Special Report used "public" and "government" interchangeably when describing the public option provision.

Anchor Bret Baier referred to "a so-called public option"; the "public option"; "government-provided insurance coverage"; "this government-run insurance option"; the "healthcare public option"; and "the government-run option, the public option." Correspondent Shannon Bream referred to "a government-run public option"; "a public option"; "a government-run option"; and "the public option."

The next morning, October 27, Sammon sent an email to the staffs of Special Report, Fox News Sunday, and FoxNews.com, as well as to other reporters and producers at the network. The subject line read: "friendly reminder: let's not slip back into calling it the 'public option.' "

Sammon instructed staff to refer on air to "government-run health insurance," the "government option," "the public option, which is the government-run plan," or -- when "necessary" -- "the so-called public option":

From: Sammon, Bill

Sent: Tuesday, October 27, 2009 8:23 AM

To: 054 -FNSunday; 169 -SPECIAL REPORT; 069 -Politics; 030 -Root (FoxNews.Com); 036 -FOX.WHU; 050 -Senior Producers; 051 -Producers

Subject: friendly reminder: let's not slip back into calling it the "public option"

1)      Please use the term "government-run health insurance" or, when brevity is a concern, "government option," whenever possible.

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