Being 'Objective' Is Killing Newspapers, But We'll Be Much Worse Off When They Go Out of Business

This article first appeared on TruthDig.

Reporters who witness the worst of human suffering and return to newsrooms angry see their compassion washed out or severely muted by the layers of editors who stand between the reporter and the reader. The creed of objectivity and balance, formulated at the beginning of the 19th century by newspaper owners to generate greater profits from advertisers, disarms and cripples the press.

And the creed of objectivity becomes a convenient and profitable vehicle to avoid confronting unpleasant truths or angering a power structure on which news organizations depend for access and profits. This creed transforms reporters into neutral observers or voyeurs. It banishes empathy, passion and a quest for justice. Reporters are permitted to watch but not to feel or to speak in their own voices. They function as “professionals” and see themselves as dispassionate and disinterested social scientists. This vaunted lack of bias, enforced by bloodless hierarchies of bureaucrats, is the disease of American journalism. 

“The very notion that on any given story all you have to do is report what both sides say and you’ve done a fine job of objective journalism debilitates the press,” the late columnist Molly Ivins once wrote. “There is no such thing as objectivity, and the truth, that slippery little bugger, has the oddest habit of being way to hell off on one side or the other: it seldom nestles neatly halfway between any two opposing points of view. The smug complacency of much of the press—I have heard many an editor say, ‘Well, we’re being attacked by both sides so we must be right’—stems from the curious notion that if you get a quote from both sides, preferably in an official position, you’ve done the job. In the first place, most stories aren’t two-sided, they’re 17-sided at least. In the second place, it’s of no help to either the readers or the truth to quote one side saying, ‘Cat,’ and the other side saying ‘Dog,’ while the truth is there’s an elephant crashing around out there in the bushes.”

Ivins went on to write that “the press’s most serious failures are not its sins of commission, but its sins of omission—the stories we miss, the stories we don’t see, the stories that don’t hold press conferences, the stories that don’t come from ‘reliable sources.’ ”

This abject moral failing has left the growing numbers of Americans shunted aside by our corporate state without a voice. It has also, with the rise of a ruthless American oligarchy, left the traditional press on the wrong side of our growing class divide. The elitism, distrust and lack of credibility of the press—and here I speak of the dwindling institutions that attempt to report news—come directly from this steady and willful disintegration of the media’s moral core.

This moral void has been effectively exploited by the 24-hour cable news shows and trash talk radio programs. The failure of the fact-based press to express empathy or outrage for our growing underclass has permitted the disastrous rise of “faith-based” reporting. The bloodless and soulless journalism of the traditional media has bolstered the popularity of partisan outlets that present a view of the world that often has no relation to the real, but responds very effectively to the emotional needs of viewers. Fox News is, in some sense, no more objective than The New York Times, but there is one crucial and vital difference. Fox News and most of the other cable outlets do not feel constrained by verifiable facts. Within the traditional news establishment, facts may have been self-selected or skillfully stage-managed by public relations specialists, but what was not verifiable was not publishable. 

The cable news channels have cleverly seized on the creed of objectivity and redefined it in populist terms. They attack news based on verifiable fact for its liberal bias, for, in essence, failing to be objective, and promise a return to “genuine” objectivity. Fox’s Bill O’Reilly argues, “If Fox News is a conservative channel—and I’m going to use the word ‘if’—so what? … You’ve got 50 other media that are blatantly left. Now, I don’t think Fox is a conservative channel. I think it’s a traditional channel. There’s a difference. We are willing to hear points of view that you’ll never hear on ABC, CBS or NBC.”