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Health & Wellness

McDonald's Goes Feng Shui, But Fast Food Is Still Gross

By Kerry Trueman, Huffington Post. Posted February 26, 2008.


While its décor has been overhauled to inspire good health, McDonald's menu is still larded with the same old artery-clogging animal products.
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Well, of course, where else would you expect to find America's first feng shui'd fast food outlet? A McDonald's in the Los Angeles suburb of Hacienda Heights has opted to bag the golden arches' classic red, yellow, and plast-icky décor in favor of "leather seats, earth tones, bamboo plants and water trickling down glass panels." As the AP reports:

... the restaurant's owners say the designs are aimed at creating a soothing setting that will encourage diners to linger over their burgers and fries, and come back again.

One of the owners, Mark Brownstein, explained that he and his partners hope to benefit from their proximity to a renowned Buddhist temple, which is supposed to bring good luck. They're also betting that the more serene setting will attract the area's growing Asian population, as well as other customers seeking to "tap their inner Zen," as Brownstein put it.

Now, I happen to be a big fan of feng shui myself, despite having spent my whole adult life as a jaded New Yorker. Some vestige of my Valley Girl childhood compelled me to pick up a paperback called Feng Shui Tips For a Better Life a few years back. This handy little how-to persuaded me that I had nothing to lose by hanging a few strategically placed wind chimes and mirrors and painting my front door red.

When my feng shui "cures" actually started to work, I became a believer and even an amateur practitioner of sorts, advising friends on how to cope with a toilet located in their "relationship corner," or a collection of chi-crushing clutter (chi being the "life force" that gets squished under stacks of unread New Yorkers or neglected Netflix.)

The layout of our own apartment is the reason why Matt and I are so obsessed with food, according to Sarah Rossbach's "Interior Design with Feng Shui:

The placement of rooms within a home can affect residents' behavior ... For instance, the room nearest the entrance will, by the suggestive nature of its use and contents, determine residents' lifestyle at home -- particularly if it is located very close to the main door ... .
If the first room is a kitchen ... the household will be food oriented. The sight of the kitchen will create a Pavlovian need for food, encouraging excessive eating."

The doorway to our kitchen is barely a foot from the entrance, so food seems destined to be the center of our universe, if you buy into feng shui theory.

The Hacienda Heights McDonald's is buyin' it, but while its décor has been overhauled to inspire good health, happiness and prosperity, the menu is still larded with the same old artery-clogging, cruelty-contaminated animal products. Talk about a chi-killer! Oh, that Agribiz aftertaste.

If McDonald's really wants to create a healthier, more life-enhancing dining experience, they might want to fine tune their feedlot-flavored menu. Yeah, I know they sell salads; they just don't promote them. Consider the "dollar menu"; you can get a double cheeseburger, or a side salad. Which do you think most folks are gonna choose? Would it kill them to offer an entrée salad for a buck?

Too bad Bob Langert, McDonald's Vice President for Corporate Social Responsibility, just went on sabbatical a couple of weeks ago, or I'd ask him why McDonald's continues to come up with gluttony-glorifying, planet-polluting stuff like the Angus Third Pounder. As the experts who met at an Oxford University-sponsored health conference in Sydney last weekend just announced, obesity and other "lifestyle diseases" are killing millions more people than, say, the terrorism our government is spending billions to combat.

The Sydney conference attendees also noted that "insufficient physical exercise is a risk factor in many chronic diseases and is estimated to cause 1.9 million deaths worldwide each year," so I'm sure they'd applaud Langert's decision to take a break and work on his backhand. If only his time off would also encourage some forward thinking. Sorry, dude, but bad food will never be good feng shui.

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View:
Awesome Title, Less-Than-Filling Article.
Posted by: grumble-bum on Feb 27, 2008 4:42 AM   
Current rating: 5    [1 = poor; 5 = excellent]
Indeed, no matter how they dress it up, the "food" in an average fast food franchise restaurant will always (by definition & design) be mediocre in taste & abysmal in quality. &, if nothing else, this article drives home the point that people are willing to say (or even convince themselves of) just about anything in their efforts to repackage the same old crap.

For further proof, see this election cycle.

The idea of a McDonald's franchise making a bold departure from the stock design & layout is hardly new, however. There was a store in Bloomington, IN that did this back in maybe the late 80's. It was a two-story affair with a lot of glass, weird little sculptures made with marbles shellacked together, & multiple TV's blaring a mix of cable news & "McDonald's Network" programing.

My guess is that there was a confluence of new-building zoning restrictions & a few too many viewings of Blade-Runner to blame.

The food still largely sucked, of course.

*** FULL DISCLOSURE:

I was lucky enough to be a child at a time (Late 70's - Early-to-Mid 80's) when it was actually possible to be too poor to eat at McDonald's. My family traveled often, but in an attempt to save money, we usually packed our own obscenely healthy food (mostly veggie sticks & peanut butter... Ugh.). Consequently, a visit to a place like McDonald's was a huge treat, even if us kids were limited to a Fillet-O-Fish & a milk carton. Pretty ironic really.

&, even though I've grown up to be something of a Real Food enthusiast/snob, I still crave their breakfast sandwiches & those weird little "hash Brown" pucks.

[« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

Oh, that Agribiz aftertaste
Posted by: fleabitn on Feb 27, 2008 3:41 PM   
Current rating: 5    [1 = poor; 5 = excellent]
Perhaps Mr. Brownstein is unfamiliar with the notion that a good buddhist does not consume meat. And the notion that customers can "tap their inner zen" by yamming down at McGak's would be offensive if it wasn't so plainly ludicrous.

[« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

» RE: Oh, that Agribiz aftertaste Posted by: MobileSucks
Christ
Posted by: ArtemInox on Feb 27, 2008 10:23 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
WTF ARE THEY THINKING

addictedtoaggravation

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Feng Shui is superstitious claptrap, and that's a fact
Posted by: counterpoint on Feb 28, 2008 7:42 AM   
Current rating: 5    [1 = poor; 5 = excellent]
Not only is Feng Shui false and without basis it's also a public nuisance. My neighbor hung wind chimes because of her adherence to this service cult (as anthropologists classify it). Now, she's at work all day but I work from home in a beautiful neighborhood on open space with almost zero traffic and real peace and quiet - until she hung her fucking chimes. This is a windy place and the arbitrary noise of the high pitched chimes penetrated my entire house. Not even in the basement could you escape the bloody noise.
And it's all for a stupid ideology for idiots. When she's home she watches TV. She never hears the noise, but I do.
So much for FS claims of creating a harmonic environment.

Here's a taste of the utter garbage that's passed for Asian wisdom from a popular Feng Shui website:

PROBLEM 
You have a personality conflicts with a co-worker or supervisor.
SOLUTION 
Place two yellow objects in the southwest corner of your office.

Seriously: as a decorating style, sure, it's a matter of taste and probably introduces new colors and ideas. But the metaphysical claims are utter bullshit, totally devoid of any substance. There is no mechanism by which the supposed 'effects' that Feng Shui claims for the placement of objects could possibly be achieved. None. No less that than for the supposed influence of Uranus for the sex live of a Libra.
Gullibility is a serious problem.

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How is this news?
Posted by: rickiey on Feb 28, 2008 12:14 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Sorry, I can't blame Mcdonalds for, well, anything actually.

Yes, their food is the least healthy garbage in the world.

But the simple fact is: EVERYBODY ALREADY KNOWS THAT!!

No one EVER goes into MCD expecting a nutritious meal.

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» RE: How is this news? Posted by: bonzi
» RE: How is this news? Posted by: rickiey
» RE: How is this news? Posted by: maddasein
no difference
Posted by: wittler youth on Mar 4, 2008 2:52 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Is that like changeing a red light bulb in a whore house with a "GREEN" one?

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advertising, creating a dream world
Posted by: richholland on Mar 4, 2008 7:21 PM   
Current rating: 5    [1 = poor; 5 = excellent]
my stephdaughter here in chiangmai has to work twelve hours to be able to pay a big mac with cocacola( baht 150)
For this amount she can bay 5 thai healthy dishes.
in many thai foodstalls you can take fresh herbs and vegatables as much as you like.free of charge

but the foodstalls have no big marketing budget, no big colorfull photograph. Just good healthy food
so poor people go to pizza hut, starbuckcoffee, kentucky fright chicken and pay to support the shareholders and become part of the american dream.

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