11 Dirty Little Secrets Your Grocery Store Is Hiding

By Tina McCarthy, EcoSalon. Posted August 17, 2009.

True or false? Your local grocer employs a scheming team of experts who work behind the scenes to orchestrate every little detail in a devious effort to squeeze every cent they can out of you.

It’s true. Even your favorite organic food stores are guilty of this. So, how can you beat them at their own game? Here’s what you need to know:

Baked Goods – Not So Fresh

Although there are exceptions, most of what you find in the bakery sections at grocery stores was frozen when it arrived. Sure, the scene they set up can be quite convincing: employees in white chef hats working behind the counter with flour-coated hands. But, if you think you’re getting freshly baked goods, chances are you’re mistaken.

Manipulative Placement

The most expensive items and those that aren’t general diet staples are typically placed at eye level because they’re easier for you to reach. Before you insist that such an obvious ploy is an insult to your intelligence, it’s actually proven to be a pretty effective method.

Manipulative Placement, Jr.

This last tactic applies to children, as well. Foods that are marketed towards younger age groups are usually found on lower shelves, where kids can easily reach out and grab them.

Impulse Buys

An average of 60- 70% of purchases aren’t on a shopper’s original list, which are what the marketing department refers to as “impulse buys”. Staple items commonly line the perimeters of stores, guiding consumers through aisle upon aisle of goods they don’t need. That includes those displays set up strategically at the ends of aisles. There’s a good reason why manufacturers pay top dollar for this placement.

Clever Packaging

Instead of raising prices, many manufacturers reduce the weight of items but don’t change the packaging. In fact, the only difference you’ll notice is stamped in small print at the bottom.

Old Produce

Frozen fruits and vegetables usually contain more vitamins than what you find in the fresh produce section. Why? Flash-freezing preserves the nutrients they contain as well. Plus, they’re not as expensive. If you do buy produce, get it at farmers’ markets or high-volume grocery stores where there is rapid turnover of products. Smaller grocers that are less trafficked often have older produce, meat and dairy.

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