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The World's Growing Number of Smokers

Big Tobacco won't stop until it's infiltrated every possible market.
 
 
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The past decade has seen a remarkable shift in the way Americans view cigarette smoking. Since the massive tobacco litigation settlements began in 1997, the federal government has phased out support for tobacco farming, states and cities have enacted public smoking restrictions, and the number of smokers has steadily declined.

Meanwhile, the tobacco industry’s manipulative advertising tactics have become part of the cultural lexicon. In the 2005 big screen satire Thank You For Smoking, the film’s protagonist -- a “morally flexible” tobacco lobbyist -- admits, “I earn a living fronting an organization that kills 1,200 people a day.”

With Hollywood now taking jabs at its one-time co-conspirator, it’s no wonder that the Centers for Disease Control found that 70 percent of the current 45 million adult smokers in the United States want to quit. While slightly less than half will succeed, the mere desire offers hope that cigarette smoking in America could one-day go the way of trans-fats or MSG.

Such logic, however, does not extend to the tobacco manufacturers themselves. The multinational tobacco corporations have moved their production and marketing efforts overseas, causing experts to predict that by 2010, 87 percent of the world’s tobacco will be grown in the developing world.

Since the ’60s, global production has doubled and 33 million people work cultivating tobacco to serve the world’s 1.2 billion smokers -- one-fifth of the world’s population. Meanwhile, according to conservative estimates by the U.N. Food and Agriculture Organization, since 1997 consumption has increased at an annual rate of 1.7 percent in developing countries, meaning people there will smoke 71 percent of the world’s tobacco by 2010.

Deforestation and land erosion

Without even factoring in the paper wrapping, packaging and print advertisements -- which require as much paper by weight as the tobacco being grown -- nearly 600 million trees are felled each year to provide the fuel necessary for drying out the tobacco. That means one in eight trees cut down each year worldwide is being destroyed for tobacco production. In South Korea and Uruguay, tobacco-related deforestation accounts for more than 40 percent of the countries’ total annual deforestation. While in Malawi, in a region where only three percent of the farmers grow tobacco, nearly 80 percent of the trees cut down each year are used for the curing process.

Such a rapid depletion of trees in an already semi-arid climate will lead to desertification. Parts of Uganda are currently losing much of their arable land as the topsoil erodes.

Yet farmers in developing countries continue to grow tobacco because of the tremendous financial incentives from multinational corporations like Philip Morris and RJ Reynolds. With enticements such as farming supplies or a guaranteed foreign exchange for their crops, farmers are reluctant to use their land for anything else.

Even when some corporations try to boost their green reputation by offering to replant trees on excess farmland, most tobacco farmers use what little land is left to grow food for their families. Moreover, were farmers to stop growing tobacco and only grow food crops -- as the Yale University School of Medicine proposed more than a decade ago -- 10 to 20 million of the world’s current 28 million undernourished people could be fed.

Aside from land erosion, deforestation also affects the atmosphere, by raising the level of carbon dioxide emissions responsible for global warming. Scientists affiliated with the climate research group Global Canopy Programme in England have reported that the 51 million acres cut down every year account for nearly 25 percent of heat-trapping gases. By that standard, the 9 million acres being deforested annually for tobacco production account for nearly 5 percent of greenhouse gas emissions.

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