Why Are Some of the Most Popular Organic Brands Trying to Take Down Consumer Labeling Efforts?
Inside the battle over California’s ballot initiative for labeling of genetically engineered foods, Prop 37, is another battle for money. It’s no surprise that more than $14 million of the over $26 million raised to defeat the “Right to Know” labeling initiative is from the biotech industry. And it’s not shocking that the nation’s largest food corporations – PepsiCo, Nestle, Coca-Cola, ConAgra, General Mills, Del Monte, Kellogg, Hershey, etc. – have kicked in most of the rest.
But then there are some surprises. Companies with no obvious stake in the GE foods labeling battle like Morton Salt, Ocean Spray Cranberries, and Godiva have contributed thousands of dollars. And conscientious shoppers may not be aware that they are buying organic products from brands owned by the companies fighting to defeat Prop 37.
The Cornucopia Institute, an organic watchdog organization, recently published an infographic telling which organic brands are owned by major corporations that oppose GE food labeling – as well as which organic companies and brands are supporting the pro-labeling “Right to Know” campaign (full disclosure: I'm on the policy advisory board of the Organic Consumers Association, which supports the Right to Know campaign).
Coca-Cola might not want to label the genetically engineered corn used to make the high fructose corn syrup in its sodas, but it also owns organic and “natural” brands like Honest Tea and Odwalla. Likewise, PepsiCo, owner of Izze and Naked Juice, donated $1.7 million to oppose Prop 37 – more than every other donor except Monsanto and DuPont, and even more than the other four major biotech corporations (Bayer, BASF, Dow, and Syngenta).
Other brands owned by Prop 37-opposing corporations include Lightlife and Alexia (owned by Conagra); Kashi, Gardenburger, Bear Naked, and Morningstar Farms (Kellogg); Cascadian Farm Organic, Muir Glen and Larabar (General Mills); R.W. Knudsen Farms and Santa Cruz Organic (Smucker); and Silk and Horizon Organic (Dean Foods).
By publishing this information, the Cornucopia Institute made quite a wave. “It's amazing how many emails we've gotten from people saying, ‘I never knew that Kellogg owned Kashi!’ They feel betrayed,” said co-founder Mark Kastel. He adds that consumers might have been in the dark because, “You'll never see General Mills on the label of Glen Muir or Cascadian Farms, you'll see Small Planet Foods,” a practice he finds deceptive.
“People aren't just buying the organic cereal, the organic frozen vegetables,” he continues. “They are buying the story behind the food, and organics has always had this romantic story about stewarding the environment and humane animal husbandry, and one of the reasons consumers assume organic food is more expensive is because economic justice for the farmer is built into the price.” He accuses large corporations with disingenuous organic brands of “farming by press release,” adding that, “It's a lot easier to build a fancy press release and tell how much of your power comes from wind power than it is to deal with many small, family farmers.”
But Cornucopia doesn’t identify itself as “anti-corporate.” Kastel says, “These issues aren't about corporate scale, they are about corporate ethics.” The infographic supports this by identifying a number of organic companies and brands that have donated to the Right to Know campaign, supporting Prop 37 and the labeling of GE foods. These include: Nature’s Path, Amy’s, Annie’s, Dr. Bronners, Nutiva, and more. In fact, since the infographic was initially released, he says some companies have donated to support Prop 37 and then asked Cornucopia to add them to the infographic.
Honest Tea, which was acquired by Coca Cola in 2011, assures customers that it retains 100 percent autonomy, even though its owner is one of the biggest funders of No on Prop 37. Honest Tea points to its own organic certification, its voluntary labeling of its products as free of genetically engineered ingredients, and even its funding of the federal labeling effort, the Just Label It campaign, as evidence of its commitment to the labeling of genetically engineered foods and its independence from its parent company.