The Stakes Are Raised in the David and Goliath Battle with Food Corporations
Photo Credit: Shutterstock.com/ Uros Zunic
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2014 is shaping up to be a decisive year for the future of food and farming. Grassroots activists are gearing up for new legislative battles, including state GMO labeling laws and county bans on growing genetically engineered crops. Meanwhile multinational food corporations last month raised the stakes in the ongoing David vs. Goliath battle by petitioning the U.S. Food & Drug Administration (FDA) to allow companies to continue to label or market products that contain genetically modified organisms (GMOs) as "natural." And all signs point to efforts by industry and the FDA to float either voluntary, or watered-down mandatory GMO labeling laws that would take away states’ rights to impose strict GMO labeling laws, and also exempt a large percentage of GMO ingredients from labeling.
For more than two decades, Monsanto and Big Food have poisoned and profited with impunity, thanks to the FDA’s reckless 1992 dictate that pesticide-drenched (Roundup-resistant) or insecticide-impregnated (Bt-spliced) crops and foods are “safe and substantially equivalent” to non-GE foods. Now, the biotech bullies and junk food giants are under siege by a well-informed and passionate grassroots food movement that is determined to drastically reduce or eliminate the market share of genetically engineered and chemically-intensive foods and crops.
Since natural health and food activists discovered the “Achilles heel” of the GMA and processed junk food industries—mandatory labeling—there has been no stopping this movement. Over the past several years, this movement has painstakingly built a broad national coalition to demand laws requiring mandatory labeling of foods containing genetically engineered ingredients, the same types of laws that have been passed in the European Union and scores of other nations. Food activists, bolstered by a growing number of successful class action lawsuits, are also demanding that food manufacturers and retailers put an end to the routine industry practice of fraudulently labeling or marketing products contaminated with GMOs and other chemicals as “natural” or “all natural.”
In the past two years, citizen activists in 30 states have pressured legislators to pass mandatory GMO labeling laws, with partial success in three states: Vermont, Connecticut and Maine. Anti-GMO campaigners boldly challenged the mega-billion-dollar biotech and Big Food establishment in 2012 in California (Proposition 37) and 2013 in Washington State (I-522) by launching state GMO labeling initiatives. Pro-organic and natural health activists raised a multi-million dollar war chest and mobilized millions of voters in two hard-fought and highly publicized campaigns that industry barely won (51%-49%). Both initiatives garnered national attention. Combined, they forced the biotech and food elite to spend $70 million ($12 million of which was illegally laundered in Washington state through their front group, the Grocery Manufacturers Association) and wage a blatantly dishonest campaign that ultimately divided the industry and damaged the reputations of national brands, including Coca-Cola (Honest Tea and Odwalla); Pepsico (Naked Juice); General Mills (Cascadian Farm and Muir Glen); Unilever (Ben & Jerry’s); Dean Foods (Horizon, Silk, White Wave); Heinz (Heinz Organic), Nestle, and Kellogg’s (Kashi, Morningstar Farms, Gardenburger).
Meanwhile, inspired in part by this anti-GMO grassroots upsurge, over 100 class action lawsuits have been filed across the U.S., charging major food corporations with labeling fraud for labeling or marketing GMO-tainted or chemically processed foods and cooking oils as “natural” or “all natural.” Rather than admit that much of their product lines are junk foods filled with synthetic chemicals and GMOs, and that nearly the entire $70-billion “natural” products industry is based on fraud and deception (i.e. misleading health minded consumers into believing that unregulated, non-certified “natural” products are “nearly organic,”), large companies such as Pepsi, General Mills, Kellogg’s and Con-Agra, and specialty brands such as Chabani and Barbara’s will likely pay out millions of dollars in out-of-court settlements this year while quietly removing “natural” and “all natural” labels from their non-organic products.