Did You Know AAA Is Bad for the Environment? But You Can Get Green Roadside Assistance

When it comes to roadside assistance, most Americans don't even think twice before making a decision. AAA has been around since 1902 and is the leading auto club in the country. But AAA, who did well to focus on roadway safety reform through the 1940s, is isolating many consumers due to its stance on a more current safety issue: the environment. Now one company, with a business strategy built around being environmentally conscious, is hoping to entice American car owners by offering a greener form of roadside assistance.

Daniel Becker, Sierra Club's director of global warming and energy program, is worried that most AAA members don't know that the organization "is a lobbyist for more roads, more pollution, and more gas guzzling." AAA is a member of the auto-industry backed American Highway Users Alliance, a group known for its love of laying new pavement. AAA's work with the AHUA isn't something it advertises with its members. Nor was the fact that AAA came out against the Clean Air Act back in 1990.

In fact most members don't know that AAA is involved in lobbying at all; but the group has a history of siding against everything from open-space measures, to public transportation funding, to the regulation of auto emissions.

In 2006 AAA's largest club, the Automobile Club of Southern California, worked against Prop. 87. The proposition would have established a "$4 billion program to reduce petroleum consumption (in California) by 25 percent, with research and production incentives for alternative energy, alternative energy vehicles, energy efficient technologies, and for education and training." The funding for the program would have been a gas tax, not on consumers at the pump, but on the "producers of oil extracted in California." Prop. 87 went on to specifically say that any additional costs would "not be passed on to consumers through higher prices for oil, gasoline or diesel fuel." Thomas McKernan, president and CEO of the Automobile Club of Southern California (AAA), knew that but still did his best to scare voters by stating:

Gasoline prices in California are high enough already. Proposition 87 would just add insult to injury. This $4 billion oil tax would result in even higher gas prices at the pump. We recommend drivers vote: NO on 87.

Given AAA's lobbying record it was only a matter of time before someone started taking notice and offering an alternative. Better World Club started signing members in 2002, and although its membership of 25,000 people is small when compared with AAA's 46 million, it is the fastest growing auto club in the country. Mitch Rofsky, Better World Club's president, asks, "Is AAA's policy agenda your agenda? Did you even know that AAA had a policy agenda?" Rofsky believes that his company will be able to capture many of AAA's eco-conscious members by "balancing (Better World Club's) economic goals with social and environmental responsibility."

Putting their money where their mouth is

Better World Club donates 1 percent of its revenues, $10,000 to $15,000 annually, to organizations that take action and advocate on behalf of the environment. For example it recently donated money to fund motion-sensor lighting in Portland Oregon's public schools; the sensors will reduce energy use and cut utility prices. Just this month Better World Club made a donation to LiveNeutral, a group that fosters "education and action around the imminent problems of greenhouse gas emissions."

Offsetting carbon footprints, doesn't that sound like something your auto club should be concerned with? And keep in mind that this is all with only 25,000 members. Imagine the amount of money Better World Club would be donating if it captured just 1 percent (430,000) of AAA's membership. Now imagine 5, 10 or 15 percent. The potential is exciting.