What Michael Pollan Hasn't Told You About Food

TV dinners were launched at a time when only a small percentage of Americans actually owned TVs. Thus, the meals, writes Raj Patel, "were what people ate while they dreamed of affording one." In the American dream, we imagine a bucolic Midwest, a place of bounty, yet the reality is that the breadbasket of America is rife with poverty and a declining life expectancy. The idyllic vision of quaint American farmland doesn't work like that "except in fiction," says Patel, and there is perhaps no greater fiction than the comforting hand of the free market -- particularly as it pertains to food.

Patel's new book Stuffed and Starved: The Hidden Battle for the World Food System makes visible the people behind the abstraction and reveals a global food system that, with our complicity, continues to alienate farmers and consumers alike, all while fattening the pocketbooks of a few middlemen.

To read Patel is to understand the logic behind the sweets company, Nestle, acquiring the weight loss magnate Jenny Craig or why Wal-Mart is free to raise prices in areas where they have already killed off the competition. In the language of markets, these problems are not "self-correcting." Only the profound failure of the prevailing metaphor of the Invisible Hand hampers us from seeing what Patel has spent years of research making visible. In an interview with AlterNet, Patel explains how "the way we choose food today comes from distinctly abnormal roots," how these roots connect us to farmers and consumers around the world, and why we should get angry, not feel guilty.

Onnesha Roychoudhuri: Of the origins of the supermarket, you say: "Shoppers' freedom of choice was born in a cage. What we have come to believe in as 'unfettered freedom to consume' was always intended to be guided by chicken wire." Can you explain?

Raj Patel: The original supermarket was a cost-saving invention born around 1917, the same time as the U.S. was experiencing food riots. Retailers needed to be able to find a cheaper way of selling the same food to a public that demanded low prices because their incomes weren't increasing and the price of food was going through the roof.

There's a route through the supermarket that looks like an elementary rat in maze experiment where you enter one end of the supermarket and follow a path that takes you through everything that there is to offer. Saunders insisted that the store clerks not be allowed to talk to anyone. Their job was solely to make sure that things were filled high on the shelves. Instead, it was consumers who would do the assessment of goods and pile them into a cart or a basket and then pay for them at the end of this long maze. In other words, it was a very constrained and funneled environment.

OR: Can you point out some more of the ways in which the supermarket experience is such a constrained environment?

RP: The resemblance to rats in cages in laboratories is more than cosmetic. The way that we shop today in supermarkets is profoundly manipulated. Everything about it is the result of millions of dollars in investments and experiments. Everything about it: the lighting, the positioning of things, the reason that the milk is always at the back, all of these are ways in which we're manipulated. The profound irony is that we go into supermarkets and we are made to believe that we choose freely, but the moment we step through the doors of the supermarket, we have been made for our food. We are being crafted in that environment into people who will impulse purchase, will accept a range of fruits and vegetables that is very narrow, will think that when we pick between Coke and Pepsi, that that's real choice.

OR: Explain for whom the free market works and what "free market" means in the context of food.