Why Michael Pollan and Alice Waters Should Quit Celebrating Food-Price Hikes

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As their grocery bills rise, Americans should take comfort: the price they're paying for industrially produced food in the supermarket is starting to approach that of artisanally produced food at the farmers' market. And that might make more of them choose healthier, less environmentally destructive diets. At least, that's the message of a recent article the New York Timesarticle, titled "Some Good News on Food Prices."

To make her case, reporter Kim Severson turned to two Berkeley-based icons of the sustainable-food movement, author Michael Pollan and restaurateur Alice Waters. "Higher food prices level the playing field for sustainable food that doesn't rely on fossil fuels," Pollan told Severson.

People struggling with their food bills should "make a sacrifice on the cell phone or the third pair of Nike shoes," Waters advised.

All due respect to Pollan and Waters, but I think they are grossly simplifying matters here. Nationwide, heightened food and gasoline prices, combined with an economy that's shedding jobs, are putting a hard squeeze on consumers. According to The New York Times, applications for food stamps have surged recently, and the program is projected to reach 28 million Americans over the next several months, the most since its inception in the 1960s.

I have a hard time imagining people who are struggling to put food on the table rambling off to the farmers' market on Saturday to fill cloth bags with the sort of fresh, local, organic produce so beloved by Pollan and Waters (and me). Indeed, higher food prices are likely to send many time- and cash-strapped people in quite the opposite direction.

Rising costs may end up increasing the allure of large entities with economies of scale, cutthroat buying practices, and experience in transforming low-quality ag inputs into stuff people like to eat. I'm talking about fast-food companies, which can likely absorb higher input prices and still churn out crap -- and rake in profits. If that's true, prices at the drive-thru won't rise quite as steeply as those in the supermarket line, giving people yet more incentive to abandon their home kitchens and flock to the Golden Arches.

An informal recent lunchtime survey of fast-food chains in the Chapel Hill area yielded results that would make a Berkeley foodie gag on her omelet of pastured eggs, raw-milk cheese, just-picked kale, and green garlic. At McDonald's, I shouldered my way through a bustling crowd and saw Big Mac combo meals, complete with fries and Coke, going for $4.29. Wendy's, equally crowded, offered a similar package for a bit more than $5. Domino's advertised a one-topping large pizza -- "six foldable slices!" -- for $10. At a Papa John's down the road, $11 will get you a large pie with three toppings. Something tells me these places, not farmers' markets or restaurants like Waters' Chez Panisse, will remain the regular canteen of millions of Americans.

What, then, to do? The answer, it seems to me, is not just to hope that expensive industrial food drives people toward equally expensive sustainable food. It's to make sustainable food more broadly accessible and affordable. And that's happening in a few places -- most recently Washington state -- thanks to farsighted policymakers.

How We Got Here, and How We Can Get Away

Prices of corn and soybean -- lifeblood of the industrial food system, as Pollan has so eloquently shown -- hovered near 30-year lows just two years ago. Then President Bush declared that America was "addicted to oil," and responded by ramping up subsidies for corn-based ethanol and soy-based biodiesel. The effort has done little to ease our oil fetish, but it has resulted in the doubling and then some of corn and soy prices.