Ditch Green Industries, Invest in Guns -- a Deadly Market Gospel

Anyone tired of lousy news from the markets should talk to Douglas Lloyd, director of Venture Business Research, a company that tracks trends in venture capitalism. "I expect investment activity in this sector to remain buoyant," he said recently. His bouncy mood was inspired by the money gushing into private security and defense companies. He added, "I also see this as a more attractive sector, as many do, than clean energy."

Got that? If you are looking for a sure bet in a new growth market, sell solar, buy surveillance; forget wind, buy weapons.

This observation -- coming from an executive trusted by such clients as Goldman Sachs and Marsh & McLennan -- deserves particular attention in the run-up to the United Nations Climate Change Conference in Bali at the beginning of December. There, world environment ministers are supposed to come up with the global pact that will replace Kyoto.

The Bush Administration, still roadblocking firm caps on emissions, wants to let the market solve the crisis. "We're on the threshold of dramatic technological breakthroughs," Bush assured the world last January, adding, "We'll leave it to the market to decide the mix of fuels that most effectively and efficiently meet this goal."

The idea that capitalism can save us from climate catastrophe has powerful appeal. It gives politicians an excuse to subsidize corporations rather than regulate them, and it neatly avoids a discussion about how the core market logic of endless growth landed us here in the first place.

The market, however, appears to have other ideas about how to meet the challenges of an increasingly disaster-prone world. According to Lloyd, despite all the government incentives, the really big money is turning away from clean energy technologies and banking instead on gadgets promising to seal wealthy countries and individuals into high-tech fortresses. Key growth areas in venture capitalism are private security firms selling surveillance gear and privatized emergency response. Put simply, in the world of venture capitalism, there has been a race going on between greens on the one hand and guns and garrisons on the other -- and the guns are winning.

According to Venture Business Research, in 2006 North American and European companies developing green technology and those focused on "homeland security" and weaponry were neck and neck in the contest for new investment: green tech received $3.5 billion, and so did the guns and garrisons sector. But this year garrisons have suddenly leapt ahead. The greens have received $4.2 billion, while the garrisons have nearly doubled their money, collecting $6 billion in new investment funds. And 2007 isn't over yet.

This trend has nothing to do with real supply and demand, since the demand for clean energy technology could not be higher. With oil reaching $100 a barrel, it is clear that we badly need green alternatives, both as consumers and as a species. The latest report from the Nobel Prize-winning UN Intergovernmental Panel on Climate Change was characterized by Time magazine as "a final warning to humanity," while a new Oxfam report makes it clear that the recent wave of natural disasters is no fluke: over the past two decades, the number of extreme weather events has quadrupled. Conversely, 2007 has seen no major terrorist events in North America or Europe, there are hints of a US troop drawdown in Iraq and, despite the relentless propaganda, there is no imminent threat from Iran.

So why is "homeland security," not green energy, the hot new sector? Perhaps because there are two distinct business models that can respond to our climate and energy crisis. We can develop policies and technologies to get us off this disastrous course. Or we can develop policies and technologies to protect us from those we have enraged through resource wars and displaced through climate change, while simultaneously shielding ourselves from the worst of both war and weather. (The ultimate expression of this second option is Hummer's new TV ads: the gas-guzzler is seen carrying its cargo to safety in various disaster zones, followed by the slogan "HOPE: Hummer Owners Prepared for Emergencies." It's a bit like the Marlboro man doing grief counseling in a cancer ward.) In short, we can choose to fix, or we can choose to fortress. Environmental activists and scientists have been yelling for the fix. The homeland security sector, on the other hand, believes the future lies in fortresses.