Target Global Warming, Target Exxon

With over 1400 local events, the April 14 National Day of Climate Action offered a national wakeup call, with citizens in every state raising their voices. But even as we build on this powerful day to move forward, we need to talk about why it's been so hard for Americans to recognize the climate issue's urgency.

As recently as July 2006, the acknowledgement of the crisis by ordinary Americans lagged behind not only our counterparts in Great Britain, Germany and Japan, but also behind those polled in China, India, Argentina, Nigeria and Indonesia.

U.S. citizen awareness has increased significantly in the wake of this past winter's massive storms (even before the latest East Coast disaster) and coverage of the international scientific reports. But though between 77 percent and 83 percent of Americans now acknowledge that global warming poses a serious problem, 55 percent only in a January Pew poll say the issue requires immediate government action, and only 47 percent in the same Pew poll say that they believe it's human caused. This means there's still serious denial. And to dismantle the architecture of this denial means taking on the key role of ExxonMobil.

The Politics of Doubt

Those who dismiss global warming's threat have embraced a series of arguments, retreating from one to the next as they're trumped by reality. The planet isn't really warming, they say. If it is, it's due to random fluctuations or sunspots, not human-created greenhouse gases. And even if global warming is real, it will bring more benefits than problems.

Wherever I go, people offer up the same rationales. Some even rattle off the names of dissenting scientists, websites, or journal articles. They dismiss the 99 percent unanimity of international climate scientists and scientific associations by saying those sounding the warning are all on the take and probably also personal hypocrites.

"They're just giving the government funding agencies what they want," a student in Colorado Springs told me two weeks ago. "If they don't, they won't get their grants." It's an odd concept of pandering, given the massive challenges faced by any elected leader who takes the scientific message seriously. But the deniers insist that a handful of contrarians whose views are refuted by every major scientific study are somehow more credible than the collective judgment of practically every climate scientist in the world.

These arguments emerge from the standard echo chamber of Hannity, Rush, and Fox News. But the spokespeople who articulate them in these venues -- and others more mainstream -- have been overwhelmingly sponsored by Exxon.

As the Union of Concerned Scientists explores in their meticulously detailed report, Smoke, Mirrors and Hot Air, and as George Monbiot examines in his powerful global warming book Heat, Exxon's strategy of using a handful of industry-funded dissenters to cast doubt on an overwhelming scientific consensus was borrowed from the fight over tobacco regulation.

In 1992, a major EPA report warned of the medical harm from second hand smoke. In response, Philip Morris hired the PR firm APCO to create a supposedly independent group, The Advancement of Sound Science Coalition (TASSC), to promote scientists who'd dispute this harm. Enlisting enough other corporate supporters so the effort didn't seem just a tobacco industry creation, TASSC's mission echoed the phrase from a memo of fellow tobacco company Brown and Williamson, "Doubt is our product."

As part of creating that doubt, APCO's Steven Milloy founded JunkScience.com, which would later become a key website for global warming denial. Milloy also became associated with other key climate change denial organizations, like the Competitive Enterprise Institute (which has called the Kyoto accords "a power grab based on deception and fear"), and later become a columnist for Fox. Major climate denial activist Frederick Seitz also had strong tobacco industry ties, drawing $585,000 from RJ Reynolds between 1979 and 1987 before going on to the George Marshall Institute.