Why Having More No Longer Makes Us Happy

This article is an excerpt from Bill McKibben's new book, Deep Economy: The Wealth of Communities and the Durable Future. It first appeared in Mother Jones.

For most of human history, the two birds More and Better roosted on the same branch. You could toss one stone and hope to hit them both. That's why the centuries since Adam Smith launched modern economics with his book The Wealth of Nations have been so single-mindedly devoted to the dogged pursuit of maximum economic production.

Smith's core ideas -- that individuals pursuing their own interests in a market society end up making each other richer; and that increasing efficiency, usually by increasing scale, is the key to increasing wealth --have indisputably worked. They've produced more More than he could ever have imagined. They've built the unprecedented prosperity and ease that distinguish the lives of most of the people reading these words. It is no wonder and no accident that Smith's ideas still dominate our politics, our outlook, even our personalities.

But the distinguishing feature of our moment is this: Better has flown a few trees over to make her nest. And that changes everything. Now, with the stone of your life or your society gripped in your hand, you have to choose. It's More or Better.

Which means, according to new research emerging from many quarters, that our continued devotion to growth above all is, on balance, making our lives worse, both collectively and individually. Growth no longer makes most people wealthier, but instead generates inequality and insecurity. Growth is bumping up against physical limits so profound -- like climate change and peak oil -- that trying to keep expanding the economy may be not just impossible but also dangerous. And perhaps most surprisingly, growth no longer makes us happier. Given our current dogma, that's as bizarre an idea as proposing that gravity pushes apples skyward. But then, even Newtonian physics eventually shifted to acknowledge Einstein's more complicated universe.

1. "We can do it if we believe it": FDR, LBJ, and the invention of growth

It was the great economist John Maynard Keynes who pointed out that until very recently, "there was no very great change in the standard of life of the average man living in the civilized centers of the earth." At the utmost, Keynes calculated, the standard of living roughly doubled between 2000 B.C. and the dawn of the 18th century -- four millennia during which we basically didn't learn to do much of anything new. Before history began, we had already figured out fire, language, cattle, the wheel, the plow, the sail, the pot. We had banks and governments and mathematics and religion.

And then, something new finally did happen. In 1712, a British inventor named Thomas Newcomen created the first practical steam engine. Over the centuries that followed, fossil fuels helped create everything we consider normal and obvious about the modern world, from electricity to steel to fertilizer; now, a 100 percent jump in the standard of living could suddenly be accomplished in a few decades, not a few millennia.

In some ways, the invention of the idea of economic growth was almost as significant as the invention of fossil-fuel power. But it took a little longer to take hold. During the Depression, even FDR routinely spoke of America's economy as mature, with no further expansion anticipated. Then came World War II and the postwar boom -- by the time Lyndon Johnson moved into the White House in 1963, he said things like: "I'm sick of all the people who talk about the things we can't do. Hell, we're the richest country in the world, the most powerful. We can do it all.... We can do it if we believe it."

He wasn't alone in thinking this way. From Moscow, Nikita Khrushchev thundered, "Growth of industrial and agricultural production is the battering ram with which we shall smash the capitalist system."