Meet the First Hybrid Taxi Driver

Like any self-respecting cabbie, Andrew Grant has a talent for small talk. But when the conversation turns to his prized 2004 Toyota Prius, things get a bit more animated.

"Gave Cameron Diaz a lift once," he says matter-of-factly, leading me toward the Vancouver curb where the curvaceous car is parked.

"Oh, yeah? What did she say?"

"She said, 'This is nothing, I've got two.'"

"What -- two hybrids?"

He pauses just long enough to keep things respectable: "Yeah."

Fame, as Andy Warhol once so eloquently opined, is a universal phenomenon, and Grant boasts his own rather lofty claim to it, with oodles of dashing self-confidence. While Cameron Diaz might have made an environmental name for herself driving a hybrid and Trippin' all over the planet, this Canadian cab operator has been carving out his own niche: he is the (self-proclaimed) world's first hybrid-taxi driver.

The humble hybrid has come a long way since it was introduced in North America in 1999. Last year, sales of the gas-electric vehicles topped 80,000 in the U.S. And while the efficient cars have proved popular with eco-minded commuters and day-trippers, those who make their living behind the wheel have even more reason to believe: it just makes good business sense.

Last year, a diesel/electric version of London's famous black cab was launched on the British capital's streets. In February, San Francisco added 15 hybrid Ford Escapes to its fleet. Not to be outdone, New York's City Council recently voted to begin greening the Big Apple's nearly 13,000 yellow cabs. It's a move that, according to a recent Sierra Club report, could reduce emissions of global-warming pollutants in the city by up to 50 percent.

To Grant, of course, all this is old hat. "Got my first Prius in November 2000," he tells me, lifting up the hood of his well-polished model to allow me a peek inside, where I see an engine so clean I could quite conceivably eat my dinner off of it. It soon becomes clear that the Vancouver resident is no fly-by-night fan. "I first started tracking the hybrid prototypes in the early 1980s," he continues. "So when the Japanese brought out the original commercial model in 1997, the benefits seemed obvious. Firstly, the car was environmentally friendly, and secondly -- as far as taxis go -- it was far more cost-effective."

Grant -- a one-time car salesman who, when he's not driving, is studying to be an executive business coach -- is on his third Prius now. (Toyota, seizing a chance to evaluate the car's durability, took his original back after he'd driven it 200,000 miles in 25 months and exchanged it with a 2003 model, fully outfitted for fares.) Compared to conventional taxis, his current 2004 Prius saves between $900 and $1,100 per month in fuel costs alone, and his repair bills -- thanks to automotive innovations such as regenerative braking, which reduces wear and tear on the brake pads -- have been cut by more than half.

Though he would prove to be a profit prophet, Grant says he faced uncertainty in the early days. Despite local intrigue -- the downtown Toyota dealership used to call him over to show off his rare vehicle to tentative buyers, and even give test drives -- his peers viewed the move as akin to sticking his head under a well-oiled guillotine, and customers were leery. "People looked upon it as a kind of glorified golf cart," says John Palis, general manager of Yellow Cab Company, under whose umbrella Grant operates. But as the car grew more popular, attitudes changed almost overnight -- in Vancouver, at least -- and, says Palis, "the vehicle became cool."