Rachel Maddow Takes on the Man Doing Corporate Agribusiness's Dirty Work

By Paula Crossfield, Civil Eats. Posted October 8, 2009.

The other night Rachel Maddow interviewed the notorious corporate public relations hit man Rick Berman, best known for heading the Center for Consumer Freedom and for starting numerous websites that pose as fact havens while he is most likely being paid by the corporate interests pushing high fructose corn syrup, trans fats, tanning beds, tuna fish and more. Why don't we know who is footing the bill? Because Berman orchestrates a cadre of non-profits to represent corporate political aims, and they do not have to reveal their donors. Maddow pointed this out at the top of the interview, and again after Berman was given the chance to correct the record and chose then to defend trans fats -- leading Maddow to prod him to reveal to her audience at least the fact that someone was paying him to take sides on the issue. It's worth watching, take a look here:

(You can see part 2 of the interview here)

Last week she also discussed Berman's PR work, and played his group's latest pro-high fructose corn syrup ad, followed by an illumination of many of the other non-profit front groups Berman has set up on the internets to represent corporate interests. Check it out:

(btw Rachel, “sugar” is not what they are pushing, its corn syrup -- they are trying to get you to confuse the two, but they are different. One is made in a lab out of excess subsidized corn and could be called a realitively novel food while the other is a plant that humans have eaten, albeit less often and in less processed forms, for centuries.)

This is not new. There will always be loopholes in transparency, and there will always be people willing to exploit them for pay. But these attempts to confuse the public are also why it is so difficult to create a more democratic food system in which the poor are no longer forced to eat processed food at their peril, while the rich profit on their waistline expansion. Maddow points this out too -- she leads into the discussion by describing what Berman is doing as “beneath the surface” of American politics, and representative of “what the country is really like and why it can't seem to change in substantive ways.”

Indeed, these kinds of misleading PR and lobbying efforts also contribute to the intransigence in Washington. Take for example the unavoidable discussion of food safety, which rears its head every few weeks in light of the latest food recall. First and foremost, we need to have a food system that is safe for all to eat. Yet right now, the USDA doesn't have the muscle to recall contaminated meat from supermarket shelves. Meanwhile, the USDA serves to both regulate and promote the industry, an inherent conflict of interest that keeps Secretary of Agriculture Tom Vilsack in a song and dance routine between those that want reform and the industry that wants no reform. As the New York Times reported on Sunday in front page piece tracing a particular e. coli contaminated hamburger to its victim, a 22-year old dance instructor named Stephanie Smith, who is now paralyzed from the waist down, the USDA is indeed being pulled in two directions:

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Paula Crossfield is the managing editor of Civil Eats. She is also a regular contributor to the Huffington Post’s Green Page and is a contributing producer at The Leonard Lopate Show on New York Public Radio where she focuses on food issues. She is currently tending a vegetable garden on her roof in the Lower East Side.

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