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Environment

Corporations Have Big Plans to Profit from Global Warming

By Jill Richardson, AlterNet. Posted October 7, 2008.


A bunch of multinationals have figured out how to make their pollution-based businesses seem like the solution to the climate crisis.
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With the world's leading scientists in agreement on the science behind global warming, how are multinational corporations preparing for climate change? Some, like Exxon Mobile, continue to squeeze the last drops of profit out of any oil field they get their hands on while paying scientists to deny climate change. Some see profitability in adapting to a more energy-efficient world. And then there's the third group: the greenwashers -- those hoping to come off as enviro-friendly while they make a buck (or a few million) off our global crisis.

Greenwashing is nothing new, but there's a huge difference between covering up environmentally damaging activities with an eco-friendly gesture or two and touting your pollution-based business as the solution to the climate crisis.

An example of the former would be Wal-Mart patting itself on the back for selling millions of energy-efficient lightbulbs while simultaneously selling cheap junk from China by the truckload. Nobody will be fooled by a few compact fluorescents into believing that Wal-Mart is up there with the Sierra Club in defending our planet.

But how about companies like Bayer, which is currently working to produce drought-resistant plants to help farmers face a post-global warming reality? And then there's corn ethanol, a fuel that requires so much oil to produce that it hardly represents a move away from petroleum products at all, and yet it is the darling of politicians on both sides of the aisle. To many, these products are undetectable as greenwashing. And that's not by accident.

During a conversation on climate change at this month's Slow Food Nation festival, author and activist Anna Lappé said, "What scares me about this historic moment is that as we collectively raise the consciousness about the connection between the food system and climate change -- that there is one, that we need to do something about it -- at the very same time what we're seeing is some of the biggest agribusiness companies and also the biggest biotech companies taking advantage of that consciousness-raising to present themselves as the solution, and that I think is very dangerous."

For example, proponents of recombinant bovine growth hormone (rBGH), an artificial hormone that boosts a cow's milk production, now cite a study published at Cornell University "proving" that using rBGH is green. When the study came out, newspapers wrote clever headlines about reducing cows' carbon "hoofprint." Yet the basis of the study (that cows treated with rBGH eat the same amount as cows not treated with the hormone) was flawed, and the study was written by a group including Dale Bauman (who has received funding from Monsanto, the company then behind rBGH, in the past) and a Monsanto consultant. (Monsanto owned rBGH and marketed it under the brand name Posilac until it sold the product to Eli Lilly and Company last month.)

In reality, the way to reduce a dairy cow's carbon hoofprint is to allow her to graze on pasture to reduce the amount of grain in her diet. As a perennial, grass does not require annual planting. Nor does it require fertilizer (beyond the manure fertilizer the cows apply to the pasture themselves). The cows also replace the machinery to harvest, process and transport their food that would be required for a diet of grain. But a cow receiving rBGH cannot enjoy a diet of mostly grass; she simply cannot take in enough calories a day via grazing to support increased milk production. Only a higher-calorie grain diet -- one that makes cows sick -- can support the metabolism of a cow on drugs.

Americans aren't falling for the lie about rBGH (as evidenced by companies as big as Wal-Mart, Kroger and Kraft moving away from the hormone), but will they buy the line from companies like Monsanto, Syngenta and Bayer that genetically modified foods are the key to surviving the impending climate crisis? To most people, the news that genetically modified organisms, or GMOs, can save the day is quite believable -- and even a huge relief. In fact, many employees of biotech companies probably also believe they are doing the world a huge service by engineering new varieties of plants that can survive heat and drought. But in reality, the GM crops created by these companies merely perpetuate the kind of agriculture that got us into this mess.

We landed ourselves in our current oil-addicted predicament by relying on an agricultural system driven by commodity crops -- mostly corn, soy, wheat, rice and cotton. Commodity crops can be stored, fed to animals or processed and then dressed up with artificial flavors to appear new and innovative to consumers. It's a system that runs on massive amounts of oil and further contributes to climate change by methane and nitrous oxide emissions from factory farms and erosion of topsoil that previously served to sequester carbon. The biotech industry relies on it for one simple reason: It can best recoup R&D expenses and make a profit by engineering only the most widely grown crops. For example, 92 percent of soybeans, 86 percent of cotton and 80 percent of corn grown in the United States were genetically modified in 2008.


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See more stories tagged with: agriculture, global warming, climate change, ethanol, rbgh, monsanto

Jill Richardson is the founder of the blog La Vida Locavore and a member of the Organic Consumers Association policy advisory board. Her first book, about food politics, is due out in June 2009.

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A glimmer of truth?
Posted by: IPF on Oct 7, 2008 2:02 AM   
Current rating: 1    [1 = poor; 5 = excellent]
First off, the world's leading scientists have agreed on the causes for Global Warming - it's the sun spots.

Secondly, the whole Global Warming movement was started for profit. So what exactly are you telling us here, 5 years later? That you discovered gold shines?

Please.

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» RE: A glimmer of truth? Posted by: theoldguy
Yawn......
Posted by: Derek Maddox on Oct 7, 2008 3:38 AM   
Current rating: 1    [1 = poor; 5 = excellent]
A. The only thing WalMart could do to please folks like Ms Richardson would be for them to go out of business. Even then, she'd probably crucify them for causing massive unemployment, and denying working-class Americans access to inexpensive household goods. WalMart is merely a convenient whipping boy for the left, guilty of just about everything you can think of.

B. My grandfather ran a dairy, in Mississippi, for most of his life. Grass is a great diet for cows, except in December. If you want milk, or even if you want your cows to live through the winter, you feed them a mixture of hay with a little corn thrown in to round out the diet, all ground together as feed. Both the hay and the corn are crops which require cultivation, fertilization, and harvesting. The idea that you can sustain the dairy industry by simply letting cattle graze in the pasture is idiotic.

C. Farmers have been genetically modifying crops for centuries. Every generation or so, they find a bit more scientific way to do it, with greater probability for success. No one has ever demonstrated that a food genetically modified in a laboratory is any worse for you than one that was genetically modified by cross-fertilization or hybridization in the field.

D. The world is tired of being told that the only way the human race can survive is by eating raw fruits and vegetables that we grow in our own backyards. The idea of reverting to a medieval lifestyle has no appeal to anyone, and the folks in New York and New Hampshire aren't going to quit eating lemons and oranges just because you say they should. Please just sit quietly in your corner, eat your granola, and leave us the hell alone.

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» Yawn? Posted by: KeepsonTickn
» RE: Yawn? Posted by: MyLeftFoot
» Straw man Posted by: KeepsonTickn
» RE: Yawn...... Posted by: Jill Richardson
» RE: Yawn...... Posted by: Derek Maddox
» RE: Yawn...... Posted by: Jill Richardson
A Profit-Driven "Green" Economy is NOT Sustainable
Posted by: pdxjoe on Oct 7, 2008 7:35 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I'm at least as worried about the corporate sponsorship of less questionable "green" technologies. Pollution is not the only thing that makes a business unsustainable. The villians of Captain Planet aside, pollution is not valuable in itself for any business, except those that intend to make a buck off of getting rid of it. Pollution happens because it is usually cheaper to NOT avoid polluting in the process of running a project than otherwise.

That's not the essential problem though. The profit-motive itself, which puts on the mask of solar panels and electric cars as much as oil-barrels and SUVs, is the fundamentally unsustainable logic in which pollution and "green technology" are equal variables.

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And when America can TEAR DOWN THE BAN-ON-HEMP WALL,
Posted by: maxpayne on Oct 7, 2008 7:35 AM   
Current rating: 5    [1 = poor; 5 = excellent]
farmers nationwide will have a real economy that is worth sustaining. It's high time to switch the base from petroleum manufactured (be it the corn seeds, fertilizers, etc... that are made with or out of petroleum) to industrial hemp base. MR. BIG GUBBMINT, TEAR DOWN THIS WALL !!!!

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Flashback to the 70's ...
Posted by: stellabloo on Oct 7, 2008 8:09 AM   
Current rating: 5    [1 = poor; 5 = excellent]
... you naysayers just stick your head back in the nice warm sand and go to sleep...

So in the 70's we had gas shortages, educational films warning us of overpopulation and technology run amok, all capped off by the recession at the end of the decade. American citizens pulled the plug on Vietnam, and Cheech and Chong were at the peak of their popularity.

What have we done with any of this? Better fuel efficiency - nope, not in American cars. Family planning - not in MY kid's school! More efficient clearcutting and mining technology! Massive government overspending on everything BUT healthcare, education and infrastructure! Another pointless war or two, with the bulging military machine poised to milk Americans for another hundred years! Homegrown - OUT (smoking supports terrorism, dontcha know) Prozac - IN...

Didn't you know that Eli Lilly (makers of Prozac) is owned by the Bush family? Only a corporation that large and mindlessly evil would promote a myth that feeding cows synthetic hormones is somehow good for the consumer and/or environment? Do you not yet realize that Big Money corrupts everything it touches? Don't you know that the Bush administration legislated mental health testing in the schools, with a view to pushing Prozac (known to induce violent/suicidal behaviour) on teenagers, while gathering information on parental drug use?

Drives me up the wall everytime I open the Calgary newspaper, they are right there in the "sunspot" category. Don't you know that oil companies finance the "natural cyclical change" groups? Don't you know that tobacco companies founded bar and restaurant owner's associations, so they could claim that limiting second-hand smoke was bad for business?

You cynics are not cynical enough. Don't you know that while money can't buy everything, a *lot of money* can still buy a lot of people?

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» RE: Flashback to the 70's ... Posted by: ethanlbell
» Timba Posted by: bobtr900
Factually incorrect, wholly misleading article
Posted by: judith_capper on Oct 7, 2008 8:40 AM   
Current rating: 1    [1 = poor; 5 = excellent]
"Yet the basis of the study (that cows treated with rBGH eat the same amount as cows not treated with the hormone) was flawed"

Please read the paper before you purport wholly incorrect statements. The vital point you appear to have missed is that to produce a set amount of milk from higher-yielding cows requires less cows in total. Every animal requires a set amount of energy ('maintenance') to keep them alive, with energy for milk production additional to that, therefore reducing the number of cows reduces the maintenance energy and resources required for the population. It's simply a matter of spreading fixed costs (maintenance) over more units of production (milk). This improvement in productive efficiency has previously been stated to reduce environmental impact by EPA, NAS and Congress.

The world's dairy requirement cannot be fulfilled by pasture-based dairying, especially areas such as China where they aim to increase individual dairy intake 10-fold. A conservative estimate is that pasture-fed milk production requires 25% more animals and 30% more land. As the global population increases, from where do you suggest we source these resources?

It's vital to cease focusing on the anti-corporate micro-view and instead concentrate on the macro-view - producing more food from fewer resources.

I'd be happy to discuss this further if you require more information.

Dr Jude Capper, Cornell University

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this country is going to hell
Posted by: ethanlbell on Oct 7, 2008 10:49 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
simply put, i am too disgusted to post my usual lengthy comment so simply put, this world is going to hell in the stupid ape-like inhabitants quest to make a quick buck and live pampered

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Truthurts
Posted by: Truthurts on Oct 7, 2008 11:12 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Just imagine that we are not above the laws of nature. That said, we need to shift our awareness to our own personal relationship with Nature. So, the global warming movement is itself a creation of hedge fund managers and clever PR. Not that we shouldn't worry about what we do to the planet, though. There is absolutely no proof that GM crops do anything except create more resistent pathogens and pests. They inspire the use of more chemicals and less sanitary conditions. There is absolutely no proof, not even a suggestion of evidence that they are drought resistent plants or that any yields are increased. Look at the way Monsanto operates. They actually loan money to poor farmers so they can afford the terminator seeds that die after one harvest. Thousands of small farmers have committed suicide rather than face bankrupcy caused by Monsanto practices. Please open your eyes a bit more and see that we are being played.

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Too little information......
Posted by: Spiritgirl on Oct 7, 2008 11:17 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
It's a shame that America has such a corporate driven media! The reality is that the good old family farm is no longer the reality, it's called agri-business! When a farmer genetically modifies a crop usually he's taken the plants aside and grafted them together to get the desired results, he then watches over a period of a couple of years to see how well the crop does thru the seasons! The current crop of GM seeds are done in laboratories, and just in case you missed it - those seeds were passed over by the EU because they still utilize and appreciate the non GM varieties! In America, unless you can get locally grown produce or you raise it yourself, most people have no clue that tomatoes, cucumbers, and even peppers have their own distinctive smell!

Americans have become so conditioned by both marketing, and lack of time that we have lost our ability to "really taste" our food! The sad part - we are all losers in that system!

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Tragedy of Corn Ethanol
Posted by: SteveAllen635/ on Oct 7, 2008 12:57 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Great article.
I agree, corn Ethanol has been hyped and greenwashed, but in reality it is accelerating global warming! See the real tragedy of Ethanol at www.ethanol-lie.com

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Now if we could move away from eating so much meat...
Posted by: nightgaunt on Oct 7, 2008 1:42 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Just as with our milk drinking. End the subsidy on milk production would also be a good start! We have it backwards! Very few are breast fed (inferior bottle formula for most) and most drink cows' milk after they should have been weened. I am afraid our bodies are designed, by Nature, to eat mostly vegetables, fruits, insects with some meat and occasionally sugar as our diet. It hasn't changed much in that time. Which is why there are so many who are lactose intolerant and Celiac disease concerning gluten within grains. Eating grains only started some 7,000 years ago, so it is very recent for us.

The fact that some 3 to 4 billion people go to bed hungry each day should tell others we have a population problem. Global climate change will make that harder to feed more people since not all land is equally viable for crops.

The poor will pay for the excesses of the rich as has happened for centuries only it has never been on such a level of destruction as it will be this century. Not just climate change but food access, disease, war and drought and floods will play their parts in the culling of our bloated population. Too bad the rich who consume so much and pollute the most will have the resources to escape most of the devastation. It will be "Malthus' Constant"* in action.

*My neologism. A natural part of the ecology that is always there. If human's falter it will assert itself.

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Cows, carbon, and "conservatives"
Posted by: westomoon on Oct 8, 2008 1:04 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Wow, the flat-earthers got here fast!

In reality, the way to reduce a dairy cow's carbon hoofprint is to allow her to graze on pasture to reduce the amount of grain in her diet. As a perennial, grass does not require annual planting. Nor does it require fertilizer (beyond the manure fertilizer the cows apply to the pasture themselves). The cows also replace the machinery to harvest, process and transport their food that would be required for a diet of grain.

Letting cows graze for their nourishment is not just a carbon savings in foodstuffs. There's also growing support for the notion that traditional cattle-grazing techniques actively sequester atmospheric carbon in the soil. There are lots of articles on this; here's one.

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UMMM... isn't that good?
Posted by: keep_it_real on Oct 8, 2008 9:49 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Imagine if no one was working on solutions for the reality of global warming.

The profit incentive is a powerful instigator of R&D. What's wrong with a private company trying to develop drought resistant seeds? It'd be great if they'd do it for free, but realistically, there are a whole lot of people who are far more motivated by profit that being nice. As for those who are motivated by ethics, don't let that discourage you... today's recommended reading ... Mandeville's fable of the bees.

and ... Greenhouse gases have greenhouse effects regardless of whatever other variables are in the picture.

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