Out To Punch

By Salim Muwakkil, AlterNet. Posted August 17, 2004.

Don King is a hustler who rose from the depths of a manslaughter conviction to the heights of boxing promotion by dint of a well-honed ability to play the angles. So, it's really no surprise that King has thrown his lot into the reelection campaign of George W. Bush; he's playing the angles.

The Bush team's embrace of King is surprising, however. But embrace him it has. The spiky-haired boxing promoter has been accompanying Republican National Committee chairman Ed Gillespie on an "Economic Empowerment" tour across the country, trying to convince African-American audiences that Bush's reelection is in their best interest. In the last few weeks, the tour has visited Michigan, New York, Ohio and Pennsylvania and is planning stops in several so-called battleground states.

"People understand that George Walker Bush is the man with the plan to make America better," King said at a stop in Philadelphia. And then, using a line from a stump speech he repeats at virtually every location, he said, "Sometimes, just sometimes, it ain't too bad to be in the Bushes." That line is the flip side of the Rev. Jesse Jackson's warning for Americans to "stay out of the Bushes."

More substantially, King argues that Bush has appointed four blacks to important positions — Secretary of State Colin Powell, National Security Adviser Condoleezza Rice, Education Secretary Rod Paige and HUD Secretary Alphonso Jackson — and that Bush "utilizes the big stick." He told Jada Yuan of New York metro.com, "If he wasn't in that White House when we had the despicable attack of terrorism in New York, I shudder to think, I tremble at what would be happening."

The tour is part of a larger effort by GOP leadership to increase the party's share of the black vote. Gillespie, who long has urged his party to more actively seek the black vote, is in the forefront of those efforts. "We want to do better than the nine percent that President Bush got in 2000. I'm confident we can do that,” Gillespie told Black PressUSA.com . “The president has done a lot to reposition the party and reach out to African-American voters.”

Gillespie argues that Bush's policies have empowered African-American entrepreneurs and small business owners and he has organized the empowerment tour to highlight those policies. He says King approached him with a plan to reach out to black voters and he decided to take his advice. "Very few people have been more successful in marketing and promotions as Don King has been in our country, Gillespie said. "He helps us - no pun intended - punch through with our message, and one that resonates with African-Americans."

The RNC chairman's so-called outreach efforts are nothing new. For the last 25 years, the GOP has sought to cultivate new black leadership to supplant the left-leaning cadre of traditional black leaders. The tactic reached public notoriety in the early 1980s, when a young Congressman from Georgia named Newt Gingrich publicly argued against trying to appeal to traditional black leadership. "It is in the interest of the Republican Party and Ronald Reagan to invent new black leadership, so to speak. People who have a belief in discipline, hard-work and patriotism, the kind of people who applauded Regan's actions in (invading) Grenada."

Liked this story? Get top stories in your inbox each week from Election 2004! Sign up now »