Election 2016

Chris Matthews Shreds Clinton Campaign: 'It Doesn't Have a Soul'

Hillary's public image problems go beyond Benghazi and Wall Street.

Photo Credit: CJ Hanevy/Shutterstock

This week, Chris Matthews shared some rather harsh but much needed criticisms of Hillary Clinton's campaign.

"This campaign is badly run... it hasn't even been thought through," Chris Matthews of MSNBC charged. "When you ask her why you're running, you don't get a clear answer and there's no joy. There's no Clinton fun. It's totally missing a soul. And if you've got a campaign without a soul, you've got a real problem, no matter where you're running."

The Oxford English Dictionary actually has a pretty lengthy definition of "soul"—a term so commonplace, it's easy to forget its meaning. Basically, soul comes down to emotion and spirit. It's not political in the least. But how important is soul to politics?

To be fair, Hillary Clinton has even mocked her lack of fun in The Onion, last October. So perhaps it's a branding issue. Obama was "hope." Sanders is "revolution." Hillary could be….

Some say Clinton has relied too much on "feminism" and the appeal of potentially being the first woman president, rather than policies such as free tuition that are appealing to young voters, including women. Only 35% of Democratic women voters younger than 45 supported Clinton, according to a Wall Street Journal/NBC/Marist College poll. No showing how many female votes she's gained due to Madeleine Albright's threatening words at a Clinton rally she attended with the candidate. I'd venture to say zero.

"There's a special place in hell for women who don't help each other," Albright warned, to which female Sanders supporters shrugged off brilliantly: "I'll Bern," they said.

Watch the full clip below:

Alexandra Rosenmann is an AlterNet associate editor. Follow her @alexpreditor.