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Why Americans Who Love Authority Are More Likely to Vote Republican

It’s a truism in American politics that President Obama has a hard time appealing to white working-class voters, the assumption being that whether you support or oppose the president is a function of race and class (and, to a lesser degree, geography, since Southerners are less likely to vote for Obama).
But this demographic view of voting behavior, while not entirely wrong, fails to capture the nature of support for Obama among whites, and misses a crucial dynamic among the electorate more broadly. To a large extent, it is not class or education that explains political preferences. It is personality; specifically, the degree to which white voters believe in order and hierarchy. In fact, it turns out that plenty of less well-educated whites who tolerate ambiguity and disdain hierarchy are highly supportive of the president. Conversely, many well-off, college-educated whites who dislike ambiguity and embrace hierarchy oppose the president.
How do we know this? For the past two decades, pollsters have been asking people what values they think are most important to instill in children. Is it more important for kids to develop a sense of independence or to respect their elders? To be curious or to display good manners? As we spelled out in our book, “Authoritarianism and Polarization in American Politics,” studies have repeatedly shown that answers to child-rearing questions reflect fundamental personality differences that, in turn, have become perhaps the most important explanation for our polarized politics.
These personality differences tell us who supports gay marriage and who doesn’t, who favors immigration and “amnesty” and who opposes them, as well as differences on a host of other issues. Individuals who cherish independence and curiosity tend overwhelmingly to be authority questioning, whereas those who most value respect for elders and good manners tend to place a premium on order and hierarchy. White respondents’ answers to these questions illuminate powerfully their views about politics. It turns out that whether white Americans support Obama or not, vote Democratic or Republican, has more to do with how they think about raising children than with their socioeconomic status.
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