Romney's Campaign Strategy: Lie, Lie, and Lie Some More -- Can Democracy Survive with 0% Media Accountability?
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This is a key thing to get, the Romney campaign believes that they can win this election using lies and propaganda as "truths" to drive their campaign story. They are making the calculation that the right's media machine has become sufficiently powerful for their version of reality to reach enough of the public, and that it is sticking in their minds as "truths!"
They are also making the calculation -- so far validated by the media response -- that there will be little if any pushback from "mainstream" media. They trust that the media will look the other way, report lies as "one side says X, the other says Y," tell the public "both sides do it," and say this is just par for the course.
But if there is media resistance, they are calculating that the right's own media power can override any pushback that might come. They might also believe they can turn media resistance to their advantage. Decades have been spent convincing their followers to see potentially objective information sources as "the liberal media," enemy of conservatism, and any pushback for lying could just increase support for their campaign.
So the Romney campaign, like the recent Bush administration, are conscious that they do not need to work with facts. Instead they believe they can "create truth" through the manipulation of perception. This is hardly new in Repubican circles. The phrase "reality-based community" came out of the previous Republican administration's calculations of what the public will and won't learn about. This famous quote from Faith, Certainty and the Presidency of George W. Bush by Ron Suskind, explains,
The aide said that guys like me were "in what we call the reality-based community," which he defined as people who "believe that solutions emerge from your judicious study of discernible reality." ... "That's not the way the world really works anymore," he continued. "We're an empire now, and when we act, we create our own reality. And while you're studying that reality—judiciously, as you will—we'll act again, creating other new realities, which you can study too, and that's how things will sort out. We're history's actors…and you, all of you, will be left to just study what we do."
What Does The Public "Know?"
If you are reading this you are likely very well-informed. You pay attention to the mainstream news, as well as read various progressive sources. But much of the public is not very well-informed, and faces the problem of not knowing what sources to trust. Subjected to a constant battering of corporate/conservative propaganda and disinformation, they are busy, and not ready or able to do the extensive research needed to make informed decisions.
Progressives and "liberals" try to solve this problem by trying to help people get informed. Conservatives understand this and try to use it to their advantage, spreading self-serving misinformation.
The well-funded propagandists study and understand the shorthand methods people use to determine what to believe. This is the reason for the ongoing attacks on the credibility of what would normally be seen as trustworthy sources, like PBS, NPR and what the rest of what has been disparaged for decades as "the liberal media." This is also the reason for the establishment of so many corporate-funded conservative "institutes" and other academic and authoritative-sounding organizations that issue "studies" and "reports" that always echo the corporate-conservative positions.
The "mainstream" corporate media has also undergone a change over recent decades. Many outlets now see themselves as businesses with a product that has to appeal to "the market" to make money. They no longer see their mission to be informing the public so citizens have the information that is needed to function in a democracy, but instead as "maximizing shareholder return," by "driving traffic" and whatever else it takes to sell advertising. And many people working as "journalists" understand that advancing their own careers means not making waves by being perceived as "leftist" or "anti-business."