Election 2014  
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Romney's Campaign Strategy: Lie, Lie, and Lie Some More -- Can Democracy Survive with 0% Media Accountability?

The Romney camp is boldly lying because they are making a calculation that it will work! We better hope it doesn't.
 
 
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The Romney campaign has turned to a strategy of swamping the public with flat-out, blatant lies, one after another, again and again, endlessly and lavishly repeated. They do this because they are making a calculation that it will work! So what is going on? And can democracy survive this assault?

The Growing List Of Lies

This week's lie is the "Obama gutted welfare reform" nonsense. See Bill Scher's must-read response,  Romney's Welfare Lie: A Betrayal Of Conservatism. The reporting conveys the Romney message, like this:  Romney accuses Obama of dismantling welfare reform. The lie is driven home by a massive $$-driven carpet bombing of ads.

The next-most recent lies was  the "Obama is trying to keep military families from voting" lie. This lie, repeated over and over, coordinated with outside groups, reinforces the "Democrats are anti-military" narrative.

Before that was  the "You didn't build that" lie, where the Romney campaign doctored audio to make it sound as though President Obama said something he didn't say. (And  got away with it.) This lie, repeated over and over, reinforces the "Democrats are anti-business" narrative.

This one on welfare reinforces the "Democrats take your money and give it to black people" narrative. "We will end a culture of dependency and restore a culture of good, hard work,"  said Romney, promising to make them work good and hard.

Rachel Maddow's blog has been keeping track of the Romney lies, and it is a loooooong list.

How It Is Done

Here is how it works. Each lie is developed in the right's machine, using something currently in the news to reinforce an ongoing narrative about "liberals." The lie percolates up through a well-worn process where the germ of the story is planted in smaller outlets, and variations of it are tried out until one seems to resonate. Next, larger right-wing media operations pick up the developed "story" and drive it further. It gets amplified on the radio, FOX News and the right's newspapers. Finally the corporate media takes it out to more and more people, covering themselves with the claim they are just "reporting" on a "story" that is "already out there."

One way or another the lie is repeated and repeated and repeated (and repeated) in various forms through various channels that reach various target groups, until it becomes a "truth." Once it has become a "truth" the Romney campaign uses this "truth" to claim Democrats and President Obama are harming the country.

The Solyndra story is a good example. The right  developed a lie about "cronyism," claiming that a Democratic donor is "tied to" solar-panel manufacturer Solyndra because a  foundation with his name on it was an investor in the company. Because a foundation was the investor there was no possibility for the donor to benefit. But that doesn't matter, they used this "tie" to spread a lie the Obama administration was steering money into someone's pocket, and they repeated it and repeated it and repeated it.

After months of repetition of this lie, the Romney campaign understood that the lie has become a "truth," and is using that "truth" themselves in campaign ads and Romney's stump speech! Romney talks about "cronyism" in the Obama administration, understanding that much of the public now believes this is established fact.

The Calculation

The Romney campaign is limiting media access to the candidate and offering little in the way of substantive policy proposals. They are instead using press releases, advertisements, message-trained surrogates, cooperative media like FOX, Drudge, talk radio, allied newspapers and the right's blogosphere, while coordinating with massively-funded outside groups like Crossroads GPS, Americans for Prosperity, Heritage Foundation and others.

 
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