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The New Economic Events Giving Lie to the Fiction That We Are All Selfish, Rational Materialists

The commons lies at the heart of a major cultural and social shift now underway.
 
 
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Photo Credit: AllanGregg; Screenshot / YouTube.com

 
 
 
 

Jeremy Rifkin's new book, “The Zero Marginal Cost Society,” brings welcome new attention to the commons just as it begins to explode in countless new directions. His book focuses on one of the most significant vectors of commons-based innovation — the Internet and digital technologies — and documents how the incremental costs of nearly everything is rapidly diminishing, often to zero. Rifkin explored the sweeping implications of this trend in an  excerpt from his book and points to the "eclipse of capitalism" in the decades ahead.

But it's worth noting that the commons is not just an Internet phenomenon or a matter of economics. The commons lies at the heart of a major cultural and social shift now underway. People's attitudes about corporate property rights and neoliberal capitalism are changing as cooperative endeavors — on digital networks and elsewhere — become more feasible and attractive. This can be seen in the proliferation of hackerspaces and Fablabs, in the growth of alternative currencies, in many land trusts and cooperatives and in seed-sharing collectives and countless natural resource commons.

Beneath the radar screen of mainstream politics, which remains largely clueless about such cultural trends on the edge, a new breed of commoners is building the vision of a very different kind of society, project by project. This new universe of social activity is being built on the foundation of a very different ethics and social logic than that of homo economicus — the economist's fiction that we are all selfish, utility-maximizing, rational materialists.

Durable projects based on social cooperation are producing enormous amounts of wealth; it's just that this wealth is not generally not monetized or traded. It's socially or ecologically embedded wealth that is managed by self-styled commoners themselves. Typically, such commoners act more as stewards of their common wealth than as owners who treat it as private capital. Commoners realize that a life defined by impersonal transactions is not as rich or satisfying as one defined by abiding relationships. The larger trends toward zero-marginal-cost production make it perfectly logical for people to seek out commons-based alternatives.

You can find these alternatives popping up all over: in the 10,000-plus open access scientific journals whose research is freely shareable to anyone and in community gardens that produce both fresh vegetables and neighborliness. In hundreds of "timebanks" that let people meet basic needs through time-barters, and in highly productive, ecologically minded commons-based agriculture.

Economists tend to ignore such wealth because it generally doesn't involve market activity. No cash is exchanged, no legal contracts signed and no measureable Gross Domestic Product is generated. But the wealth of the commons is not accumulated like capital; its vitality comes from being circulated. As I describe in my new book, "Think Like a Commoner," the story of our time is the rise of the commons as a new way to emancipate oneself from predatory markets and to collaborate with peers to protect and expand one's shared wealth. This is a story that is being played out in countless digital arenas, as Rifkin documents, but also in such diverse contexts as cities, farming, museums, theaters and indigenous communities.

One reason that so many commons arise and flourish is because they help their participants meet important basic needs in fair, responsive and socially satisfying ways. That's quite attractive to those who are otherwise held captive by conventional, predatory markets. Big agriculture is more concerned with efficiency and profit than ecological stewardship. Large transnationals are more interested in rip-and-run resource extraction (mining, fracking, timber) than in the protection of sacred lands and time-honored ways of life. "Copyright industries" like Hollywood and record labels want to treat all of culture as tightly controlled "product," not as something that is freely shared and built upon.

Nowadays the commons has a special appeal for people of the global South who are often victimized by the "enclosures" inflicted by neoliberal investment and trade policies. Enclosures are the act of privatizing and commodifying previously shared resources. For example, millions of acres of land in Africa, Asia and Latin America are currently being seized by investors in a massive international land grab. Hedge funds and even the government of South Korea, Saudi Arabia and China are enacting an eerie replay of the English enclosure movement. Commoners who have worked the land for generations as a customary right are being forced to migrate to cities in search of work, where they often end up as paupers and sweatshop employees: a modern-day replay of Charles Dickens' novels.