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"Pink Slime" Company Brings Defamation Suit Against Media, Scientists and Whistleblowers
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The Roths went desperately wrong when they shaped their business strategy for selling X on the goal of keeping facts from the consumers that Mr. Roth thought were unimportant, but which most consumers showed that they considered decisive once they began to learn about X. BPI has a second slogan: “we know how to do things because we do things.” Because BPI’s strategy was that it and its purchasers not do certain things (disclose certain facts of X to the consumer, including its addition to our hamburgers) they did not know how to do the disclosures that consumers wanted once they began to learn that X was being added to their hamburgers without disclosure.
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